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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 978 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Sunny Sips” (d) “Paper Petals Cards”
  2. 2.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  3. 3.True or false: “Things” is a good business name. (a) False (b) True
  4. 4.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  5. 5.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  6. 6.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Green Thumb Saplings” (d) “Qxzrt Plvv”
  7. 7.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  8. 8.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  9. 9.Which of these is a good logo idea? (a) a blurry photo (b) too many small details (c) your own drawing (d) copied from a big brand
  10. 10.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  11. 11.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Sunny Sips”
  12. 12.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a simple lemon shape (d) too many small details
  13. 13.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  14. 14.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  15. 15.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  16. 16.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  17. 17.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  18. 18.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  19. 19.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) easy to draw by hand (d) too many small details
  20. 20.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Things” (d) “Qxzrt Plvv”
  21. 21.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  22. 22.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  23. 23.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  24. 24.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  25. 25.Which of these is a poor logo idea? (a) clear at a small size (b) a blurry photo (c) two or three colours (d) easy to draw by hand
  26. 26.True or false: “Things” is a poor business name. (a) False (b) True
  27. 27.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  28. 28.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Chai Corner” (d) “The Losers’ Stall”
  29. 29.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  30. 30.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  31. 31.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  32. 32.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  33. 33.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  34. 34.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Chai Corner” (d) “Stuff and More Stuff”
  35. 35.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  36. 36.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  37. 37.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  38. 38.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  39. 39.🔍 Which is the odd one out? (a) “Shop” (b) “Stuff and More Stuff” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  40. 40.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more

Answer key

  1. “The Losers’ Stall”
  2. “Sunny Sips”
  3. False
  4. “Qxzrt Plvv”
  5. False
  6. “Green Thumb Saplings”
  7. a good logo idea
  8. True
  9. your own drawing
  10. a good business name
  11. “Sunny Sips”
  12. a simple lemon shape
  13. True
  14. True
  15. False
  16. False
  17. short and easy to say
  18. a poor logo idea
  19. too many small details
  20. “Maths Buddies”
  21. a poor business name
  22. “Paper Petals Cards”
  23. False
  24. a good logo idea
  25. a blurry photo
  26. True
  27. True
  28. “The Losers’ Stall”
  29. True
  30. True
  31. how people know you
  32. False
  33. False
  34. “Chai Corner”
  35. True
  36. a poor logo idea
  37. a good logo idea
  38. a good logo idea
  39. “Paper Petals Cards”
  40. people recognise you

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