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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 979 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  2. 2.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Sunny Sips” (d) “The Losers’ Stall”
  3. 3.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  4. 4.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  5. 5.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  6. 6.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  7. 7.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  8. 8.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Shop” (d) “Zzkkq Bites”
  9. 9.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  10. 10.Which of these is a good logo idea? (a) tiny unreadable text (b) a simple lemon shape (c) too many small details (d) copied from a big brand
  11. 11.True or false: “Shop” is a good business name. (a) False (b) True
  12. 12.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  13. 13.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) your cash box (d) how people know you
  14. 14.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  15. 15.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Sunny Sips”
  16. 16.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  17. 17.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  18. 18.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Chai Corner”
  19. 19.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Things” (c) “Stuff and More Stuff” (d) “Shop”
  20. 20.Which of these is a poor business name? (a) “Chai Corner” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Shop”
  21. 21.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  22. 22.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) clear at a small size (d) copied from a big brand
  23. 23.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Shop” (d) “Zzkkq Bites”
  24. 24.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Chai Corner”
  25. 25.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  26. 26.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  27. 27.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  28. 28.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  29. 29.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Maths Buddies” (d) “Paper Petals Cards”
  30. 30.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  31. 31.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  32. 32.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  33. 33.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  34. 34.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  35. 35.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  36. 36.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  37. 37.Which of these is a poor logo idea? (a) a blurry photo (b) a simple lemon shape (c) clear at a small size (d) two or three colours
  38. 38.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  39. 39.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  40. 40.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Maths Buddies”

Answer key

  1. short and easy to say
  2. “The Losers’ Stall”
  3. “Sunny Sips”
  4. a good logo idea
  5. a good business name
  6. False
  7. False
  8. “Green Thumb Saplings”
  9. a poor business name
  10. a simple lemon shape
  11. False
  12. a poor business name
  13. how people know you
  14. people recognise you
  15. “Stuff and More Stuff”
  16. a poor logo idea
  17. a good business name
  18. “Stuff and More Stuff”
  19. “Sunny Sips”
  20. “Shop”
  21. True
  22. copied from a big brand
  23. “Green Thumb Saplings”
  24. “Zzkkq Bites”
  25. a poor logo idea
  26. False
  27. True
  28. “Zzkkq Bites”
  29. “Things”
  30. a poor business name
  31. a poor business name
  32. False
  33. a good business name
  34. a poor business name
  35. a good logo idea
  36. False
  37. a blurry photo
  38. True
  39. “Bright Bookmarks”
  40. “Qxzrt Plvv”

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