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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 997 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  2. 2.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  3. 3.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  4. 4.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) tiny unreadable text (d) easy to draw by hand
  5. 5.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  8. 8.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) your own drawing (d) copied from a big brand
  9. 9.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) tiny unreadable text (d) a blurry photo
  10. 10.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  11. 11.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Things”
  12. 12.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Shop”
  13. 13.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) it is someone else’s (d) copying is smart
  14. 14.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  15. 15.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Sunny Sips” (d) “Zzkkq Bites”
  16. 16.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  17. 17.Which of these is a good logo idea? (a) twenty colours (b) easy to draw by hand (c) too many small details (d) tiny unreadable text
  18. 18.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  19. 19.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  20. 20.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  21. 21.Which of these is a poor business name? (a) “Shop” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Chai Corner”
  22. 22.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  23. 23.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Sunny Sips”
  24. 24.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) too many small details (d) a simple lemon shape
  25. 25.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  26. 26.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Things” (d) “Bright Bookmarks”
  27. 27.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Shop”
  28. 28.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  29. 29.True or false: “Things” is a poor business name. (a) True (b) False
  30. 30.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Shop”
  31. 31.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  32. 32.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  33. 33.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) tiny unreadable text (d) two or three colours
  34. 34.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) a simple lemon shape (d) a blurry photo
  35. 35.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  36. 36.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  37. 37.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  38. 38.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  39. 39.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Shop”
  40. 40.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name

Answer key

  1. people recognise you
  2. False
  3. “Paper Petals Cards”
  4. tiny unreadable text
  5. True
  6. a good logo idea
  7. True
  8. copied from a big brand
  9. clear at a small size
  10. a good business name
  11. “Bright Bookmarks”
  12. “Bright Bookmarks”
  13. it is someone else’s
  14. a poor business name
  15. “Zzkkq Bites”
  16. True
  17. easy to draw by hand
  18. True
  19. True
  20. “Qxzrt Plvv”
  21. “Shop”
  22. True
  23. “Zzkkq Bites”
  24. too many small details
  25. False
  26. “Things”
  27. “Paper Petals Cards”
  28. short and easy to say
  29. True
  30. “Chai Corner”
  31. False
  32. False
  33. two or three colours
  34. a simple lemon shape
  35. False
  36. how people know you
  37. a poor logo idea
  38. a good business name
  39. “Sunny Sips”
  40. a good business name

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