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Entrepreneurship Worksheet: Marketing for Kids

Entrepreneurship lesson 17: Marketing: honest and clear · Set 407 · 40 questions
TalentJR

Business tip (Honest and clear): Honest and clear: what it is, the price, where and when, and only true claims. Misleading: false health claims, hidden prices, fake “free” or “only 1 left”. Poster = a sign or sheet; word of mouth = people telling people; social media = posting online. Social media only with a parent’s permission; never share your address, phone number or school timetable.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “a chart by the gate” is social media. (a) True (b) False
  2. 2.📣 Which kind of marketing is this: a friend tells a friend? (a) a poster (b) word of mouth (c) social media
  3. 3.📣 Which kind of marketing is this: a chart by the gate? (a) word of mouth (b) social media (c) a poster
  4. 4.📣 Which kind of marketing is this: a notice-board sheet? (a) word of mouth (b) a poster (c) social media
  5. 5.True or false: “Doctors say our chai makes you taller” is misleading. (a) True (b) False
  6. 6.True or false: “Price: ask me, it depends on you 😉” is misleading. (a) False (b) True
  7. 7.True or false: “Best lemonade in the whole world!!!” is honest and clear. (a) False (b) True
  8. 8.📣 Which kind of marketing is this: a sign at the stall? (a) social media (b) word of mouth (c) a poster
  9. 9.📣 Is this stall message honest and clear, or misleading? “Doctors say our chai makes you taller” (a) honest and clear (b) misleading
  10. 10.🔍 Which is the odd one out? (a) a notice-board sheet (b) a teacher recommends it (c) a sign at the stall (d) a chart by the gate
  11. 11.📣 Which kind of marketing is this: a buyer tells her cousin? (a) social media (b) a poster (c) word of mouth
  12. 12.✅ A good marketing message is… (a) secret (b) very long (c) loud and false (d) honest and clear
  13. 13.📣 Which kind of marketing is this: a teacher recommends it? (a) word of mouth (b) social media (c) a poster
  14. 14.📣 Is this stall message honest and clear, or misleading? “Chai ₹10 · Saturday 9–12 · Gate 2” (a) misleading (b) honest and clear
  15. 15.🪧 What must a good poster say? (a) a secret code (b) what, price, where, when (c) only the logo (d) nothing clear
  16. 16.📱 A 12-year-old wants to post about the stall online. What first? (a) ask a parent (b) share home address (c) post right away (d) ask a stranger
  17. 17.Which of these is a poster? (a) a chart by the gate (b) chat at the bus stop (c) a buyer tells her cousin (d) a teacher recommends it
  18. 18.True or false: “Price: ask me, it depends on you 😉” is honest and clear. (a) True (b) False
  19. 19.Which of these is social media? (a) a chart by the gate (b) a teacher recommends it (c) a notice-board sheet (d) a post on a family page
  20. 20.True or false: “Bookmarks ₹15, made from old calendars” is honest and clear. (a) True (b) False
  21. 21.True or false: “a notice-board sheet” is social media. (a) True (b) False
  22. 22.📣 Is this stall message honest and clear, or misleading? “Best lemonade in the whole world!!!” (a) honest and clear (b) misleading
  23. 23.Which of these is social media? (a) a short video post (b) a chart by the gate (c) a notice-board sheet (d) a teacher recommends it
  24. 24.True or false: “Best lemonade in the whole world!!!” is misleading. (a) False (b) True
  25. 25.🔍 Which is the odd one out? (a) a notice-board sheet (b) a chart by the gate (c) a short video post (d) a sign at the stall
  26. 26.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is misleading. (a) False (b) True
  27. 27.True or false: “Free cards!*” (*not free) is misleading. (a) False (b) True
  28. 28.🔍 Which is the odd one out? (a) a friend tells a friend (b) a teacher recommends it (c) a buyer tells her cousin (d) a parent’s status post
  29. 29.True or false: “Cures colds in one sip!” is honest and clear. (a) True (b) False
  30. 30.True or false: “Fresh lemonade, ₹10 a cup, Stall 4” is honest and clear. (a) False (b) True
  31. 31.📣 Is this stall message honest and clear, or misleading? “Price: ask me, it depends on you 😉” (a) misleading (b) honest and clear
  32. 32.True or false: “a parent’s status post” is word of mouth. (a) False (b) True
  33. 33.🔍 Which is the odd one out? (a) an online photo update (b) a parent’s status post (c) chat at the bus stop (d) a post on a family page
  34. 34.True or false: “a teacher recommends it” is word of mouth. (a) False (b) True
  35. 35.Which of these is a poster? (a) a short video post (b) a notice-board sheet (c) a buyer tells her cousin (d) chat at the bus stop
  36. 36.📣 Is this stall message honest and clear, or misleading? “Plant saplings ₹25 — water twice a week” (a) honest and clear (b) misleading
  37. 37.🗣️ The cheapest marketing is often… (a) TV adverts (b) happy customers (c) shouting (d) huge billboards
  38. 38.True or false: “Handmade cards, ₹30 each, made by Class 7” is misleading. (a) False (b) True
  39. 39.True or false: “Only 1 left!” (there are 50) is honest and clear. (a) True (b) False
  40. 40.📣 Is this stall message honest and clear, or misleading? “Bookmarks ₹15, made from old calendars” (a) misleading (b) honest and clear

Answer key

  1. False
  2. word of mouth
  3. a poster
  4. a poster
  5. True
  6. True
  7. False
  8. a poster
  9. misleading
  10. a teacher recommends it
  11. word of mouth
  12. honest and clear
  13. word of mouth
  14. honest and clear
  15. what, price, where, when
  16. ask a parent
  17. a chart by the gate
  18. False
  19. a post on a family page
  20. True
  21. False
  22. misleading
  23. a short video post
  24. True
  25. a short video post
  26. False
  27. True
  28. a parent’s status post
  29. False
  30. True
  31. misleading
  32. False
  33. chat at the bus stop
  34. True
  35. a notice-board sheet
  36. honest and clear
  37. happy customers
  38. False
  39. False
  40. honest and clear

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