Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a unique selling point (d) a rude sign
- 3.Which of these is not a unique selling point? (a) delivered to your door (b) it is a product (c) a sugar-free recipe (d) ready in five minutes
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 5.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 6.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) lying about a rival (d) a cleaner stall
- 8.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) grabbing their spot (d) a cleaner stall
- 9.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 10.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 11.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 12.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 13.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) ready in five minutes (d) same as every stall
- 14.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) we sell things (d) free name tags
- 15.🔍 Which is the odd one out? (a) we have a table (b) a new flavour each week (c) personalised with names (d) made from waste paper
- 16.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) same as every stall (d) ready in five minutes
- 17.Which of these is a fair way to compete? (a) a fair, lower price (b) posting fake reviews (c) spreading rumours (d) lying about a rival
- 18.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 19.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 20.Which of these is not a unique selling point? (a) it has a price (b) personalised with names (c) delivered to your door (d) a sugar-free recipe
- 21.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 22.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) ready in five minutes (d) we have a table
- 24.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 25.🔍 Which is the odd one out? (a) a new flavour each week (b) it has a price (c) a sugar-free recipe (d) free name tags
- 26.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 27.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 28.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 29.Which of these is a clear unique selling point? (a) it is a product (b) a sugar-free recipe (c) same as every stall (d) we are open
- 30.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 31.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) spreading rumours (d) posting fake reviews
- 32.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) we have a table (d) a sugar-free recipe
- 33.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) a new flavour (d) posting fake reviews
- 34.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 35.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 36.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) better quality (d) a cleaner stall
- 37.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) free name tags (d) we are open
- 38.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 39.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 40.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
Answer key
- a fair way to compete
- a unique selling point
- it is a product
- a clear USP
- a clear USP
- a fair way to compete
- lying about a rival
- a cleaner stall
- a clear USP
- ask what buyers miss
- a fair way to compete
- they get better choices
- same as every stall
- free name tags
- we have a table
- same as every stall
- a fair, lower price
- an unfair way
- a clear USP
- it has a price
- an unfair way
- False
- ready in five minutes
- a rival seller
- it has a price
- a clear USP
- an unfair way
- not a USP
- a sugar-free recipe
- False
- faster service
- we have a table
- a new flavour
- True
- False
- breaking their sign
- free name tags
- True
- False
- False
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