Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) a sugar-free recipe (d) we are open
- 2.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 3.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) posting fake reviews (d) a fair, lower price
- 4.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) breaking their sign
- 5.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) ready in five minutes (d) it has a price
- 6.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 7.Which of these is a fair way to compete? (a) posting fake reviews (b) a fair, lower price (c) copying a rival’s logo (d) grabbing their spot
- 8.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) delivered to your door (d) we sell things
- 9.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) better quality (d) copying a rival’s logo
- 10.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) lying about a rival (d) grabbing their spot
- 11.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) we are open (d) a new flavour each week
- 12.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 13.Which of these is a fair way to compete? (a) breaking their sign (b) a new flavour (c) spreading rumours (d) lying about a rival
- 14.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 16.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 17.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 18.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) a new flavour each week (d) it has a price
- 19.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) free name tags (d) we sell things
- 20.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 21.Which of these is not a unique selling point? (a) free name tags (b) we sell things (c) a new flavour each week (d) made from waste paper
- 22.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 23.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) posting fake reviews (d) friendlier service
- 24.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 25.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 26.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 27.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) a new flavour each week (d) we are open
- 28.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 29.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) better quality (d) a fair, lower price
- 30.Which of these is not a unique selling point? (a) a new flavour each week (b) same as every stall (c) a sugar-free recipe (d) free name tags
- 31.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 32.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 33.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 34.🔍 Which is the odd one out? (a) a new flavour each week (b) it has a price (c) delivered to your door (d) a sugar-free recipe
- 35.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 36.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 37.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 38.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 39.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) a cleaner stall (d) posting fake reviews
- 40.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
Answer key
- a sugar-free recipe
- a clear USP
- a fair, lower price
- breaking their sign
- ready in five minutes
- True
- a fair, lower price
- delivered to your door
- better quality
- better quality
- we are open
- a fair way to compete
- a new flavour
- True
- a unique selling point
- False
- not a USP
- a new flavour each week
- free name tags
- they get better choices
- we sell things
- an unfair way
- friendlier service
- a fair way to compete
- False
- True
- we are open
- False
- copying a rival’s logo
- same as every stall
- an unfair way
- a clear USP
- a clear USP
- it has a price
- not a USP
- not a USP
- False
- ask what buyers miss
- a cleaner stall
- True
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