Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a fair way to compete? (a) grabbing their spot (b) friendlier service (c) lying about a rival (d) spreading rumours
- 2.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) it is a product (d) made from waste paper
- 3.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) pick a random word (d) copy the rival exactly
- 4.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 5.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) we have a table (d) same as every stall
- 6.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 7.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) copying a rival’s logo (d) a fair, lower price
- 8.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) a new flavour (d) lying about a rival
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 10.Which of these is not a unique selling point? (a) delivered to your door (b) same as every stall (c) free name tags (d) made from waste paper
- 11.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) it has a price (d) made from waste paper
- 12.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we are open (d) personalised with names
- 13.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 14.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) ready in five minutes (d) it is a product
- 16.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 17.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) copying a rival’s logo (d) posting fake reviews
- 18.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 19.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) friendlier service (d) grabbing their spot
- 20.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 21.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 22.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) a sugar-free recipe (d) it has a price
- 23.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 24.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 25.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) a new flavour each week (d) we are open
- 26.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 27.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) ready in five minutes (d) it is a product
- 28.Which of these is an unfair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) a new flavour (d) better quality
- 29.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) a new flavour each week (d) ready in five minutes
- 30.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 31.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) faster service (d) spreading rumours
- 32.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 33.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) a new flavour (d) a fair, lower price
- 34.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) it has a price (d) free name tags
- 35.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 36.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) lying about a rival (d) a fair, lower price
- 37.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 38.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 39.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) we are open (d) a new flavour each week
Answer key
- friendlier service
- made from waste paper
- ask what buyers miss
- False
- a sugar-free recipe
- they get better choices
- a fair, lower price
- a new flavour
- a unique selling point
- same as every stall
- made from waste paper
- personalised with names
- not a USP
- a clear USP
- ready in five minutes
- a fair way to compete
- better quality
- a clear USP
- grabbing their spot
- True
- True
- it has a price
- an unfair way
- not a USP
- we are open
- an unfair way
- it is a product
- copying a rival’s logo
- it is a product
- an unfair way
- faster service
- a fair way to compete
- grabbing their spot
- it has a price
- an unfair way
- lying about a rival
- False
- True
- False
- a new flavour each week
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