Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 2.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 3.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 4.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) posting fake reviews (d) friendlier service
- 5.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) a new flavour (d) posting fake reviews
- 6.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) ready in five minutes (d) a new flavour each week
- 7.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) it is a product (d) it has a price
- 8.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) grabbing their spot (d) spreading rumours
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 10.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) delivered to your door (d) free name tags
- 11.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 12.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 13.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) it is a product (d) ready in five minutes
- 14.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) friendlier service (d) grabbing their spot
- 15.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 16.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 17.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 18.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) a cleaner stall (d) lying about a rival
- 19.🔍 Which is the odd one out? (a) it is a product (b) a new flavour each week (c) ready in five minutes (d) free name tags
- 20.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) better quality (d) spreading rumours
- 21.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 22.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 23.Which of these is an unfair way to compete? (a) faster service (b) spreading rumours (c) friendlier service (d) a new flavour
- 24.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 25.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 26.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 27.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 28.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) made from waste paper (d) we are open
- 29.Which of these is a clear unique selling point? (a) we are open (b) free name tags (c) same as every stall (d) it has a price
- 30.Which of these is a fair way to compete? (a) posting fake reviews (b) a fair, lower price (c) spreading rumours (d) lying about a rival
- 31.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 32.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 33.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 34.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 35.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) a sugar-free recipe (d) we are open
- 36.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) we sell things (d) a sugar-free recipe
- 37.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) we are open (d) same as every stall
- 38.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 39.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 40.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) ready in five minutes (d) it has a price
Answer key
- an unfair way
- not a USP
- not a USP
- posting fake reviews
- a new flavour
- it has a price
- delivered to your door
- a cleaner stall
- a unique selling point
- same as every stall
- an unfair way
- False
- it is a product
- grabbing their spot
- a clear USP
- a clear USP
- False
- a cleaner stall
- it is a product
- better quality
- a clear USP
- False
- spreading rumours
- True
- True
- they get better choices
- an unfair way
- made from waste paper
- free name tags
- a fair, lower price
- a fair way to compete
- a fair way to compete
- False
- False
- a sugar-free recipe
- we sell things
- a sugar-free recipe
- a clear USP
- False
- ready in five minutes
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