Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 2.🔍 Which is the odd one out? (a) same as every stall (b) ready in five minutes (c) delivered to your door (d) free name tags
- 3.Which of these is a fair way to compete? (a) faster service (b) posting fake reviews (c) grabbing their spot (d) lying about a rival
- 4.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 5.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) breaking their sign (d) better quality
- 6.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 7.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 8.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) free name tags (d) personalised with names
- 9.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 10.Which of these is a clear unique selling point? (a) we are open (b) personalised with names (c) it has a price (d) we sell things
- 11.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) breaking their sign (d) a new flavour
- 12.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 13.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 14.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 15.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) free name tags (d) we sell things
- 16.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 17.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 18.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) a new flavour each week (d) we sell things
- 19.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 20.Which of these is not a unique selling point? (a) delivered to your door (b) we have a table (c) personalised with names (d) a sugar-free recipe
- 21.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 22.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) a fair, lower price (d) copying a rival’s logo
- 23.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 24.Which of these is not a unique selling point? (a) it is a product (b) ready in five minutes (c) a new flavour each week (d) made from waste paper
- 25.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) free name tags (d) a new flavour each week
- 26.🏪 What is a competitor? (a) a customer (b) a rival seller (c) a supplier (d) your teammate
- 27.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) a cleaner stall (d) posting fake reviews
- 28.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 29.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 30.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 31.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) a sugar-free recipe (d) we sell things
- 32.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 33.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) spreading rumours (d) faster service
- 35.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 36.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 37.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) friendlier service (d) posting fake reviews
- 38.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 39.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 40.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
Answer key
- an unfair way
- same as every stall
- faster service
- ask what buyers miss
- better quality
- a clear USP
- False
- we have a table
- not a USP
- personalised with names
- breaking their sign
- True
- a unique selling point
- a clear USP
- free name tags
- False
- True
- we sell things
- a fair way to compete
- we have a table
- False
- copying a rival’s logo
- a clear USP
- it is a product
- we are open
- a rival seller
- posting fake reviews
- an unfair way
- a fair way to compete
- an unfair way
- a sugar-free recipe
- True
- False
- faster service
- False
- False
- posting fake reviews
- False
- an unfair way
- False
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