Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 2.Which of these is a clear unique selling point? (a) we have a table (b) free name tags (c) we are open (d) we sell things
- 3.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 4.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 5.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 6.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 7.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 8.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a louder voice (d) a higher price only
- 9.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 10.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 11.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) a sugar-free recipe (d) we sell things
- 14.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a supplier (d) a customer
- 15.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 16.Which of these is a clear unique selling point? (a) it has a price (b) delivered to your door (c) we are open (d) we have a table
- 17.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) delivered to your door (d) it is a product
- 18.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 19.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) personalised with names (d) same as every stall
- 20.Which of these is a clear unique selling point? (a) it has a price (b) a sugar-free recipe (c) we have a table (d) it is a product
- 21.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) faster service (d) posting fake reviews
- 22.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) a new flavour each week (d) we have a table
- 23.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 24.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 25.Which of these is a fair way to compete? (a) friendlier service (b) posting fake reviews (c) spreading rumours (d) breaking their sign
- 26.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 27.Which of these is a clear unique selling point? (a) personalised with names (b) we have a table (c) we sell things (d) we are open
- 28.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 29.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 30.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 31.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 32.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 33.Which of these is not a unique selling point? (a) delivered to your door (b) we have a table (c) made from waste paper (d) free name tags
- 34.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) better quality (d) spreading rumours
- 35.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 36.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) it is not good (d) shops get rude
- 37.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) posting fake reviews (d) copying a rival’s logo
- 38.🔍 Which is the odd one out? (a) a cleaner stall (b) breaking their sign (c) spreading rumours (d) grabbing their spot
- 39.🔍 Which is the odd one out? (a) made from waste paper (b) a sugar-free recipe (c) we sell things (d) free name tags
- 40.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) free name tags (d) we sell things
Answer key
- a fair, lower price
- free name tags
- not a USP
- a fair way to compete
- a clear USP
- not a USP
- True
- a unique selling point
- ask what buyers miss
- a fair way to compete
- an unfair way
- a clear USP
- a sugar-free recipe
- a rival seller
- a fair way to compete
- delivered to your door
- delivered to your door
- not a USP
- same as every stall
- a sugar-free recipe
- faster service
- a new flavour each week
- not a USP
- a fair way to compete
- friendlier service
- False
- personalised with names
- not a USP
- True
- True
- False
- True
- we have a table
- better quality
- a clear USP
- they get better choices
- friendlier service
- a cleaner stall
- we sell things
- we sell things
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