Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 2.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) we are open (d) it is a product
- 3.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) grabbing their spot (d) a cleaner stall
- 4.Which of these is an unfair way to compete? (a) lying about a rival (b) a cleaner stall (c) a fair, lower price (d) a new flavour
- 5.🔍 Which is the odd one out? (a) we are open (b) a new flavour each week (c) a sugar-free recipe (d) personalised with names
- 6.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) we sell things (d) we have a table
- 7.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 8.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 9.Which of these is a fair way to compete? (a) a new flavour (b) breaking their sign (c) lying about a rival (d) grabbing their spot
- 10.🔍 Which is the odd one out? (a) we have a table (b) personalised with names (c) it has a price (d) it is a product
- 11.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 12.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 13.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) a fair, lower price (c) friendlier service (d) a cleaner stall
- 15.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 16.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) we have a table (d) a sugar-free recipe
- 17.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 18.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 19.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) copying a rival’s logo (d) a new flavour
- 20.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 21.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) it has a price (d) ready in five minutes
- 22.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) prices always rise (d) shops get rude
- 23.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 24.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) we are open (d) ready in five minutes
- 25.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 26.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) we sell things (d) same as every stall
- 27.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) lying about a rival (d) spreading rumours
- 28.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) a cleaner stall (d) copying a rival’s logo
- 29.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 30.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) delivered to your door (d) a new flavour each week
- 31.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we have a table (d) a new flavour each week
- 32.Which of these is an unfair way to compete? (a) grabbing their spot (b) a new flavour (c) friendlier service (d) a cleaner stall
- 33.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) delivered to your door (d) made from waste paper
- 34.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) posting fake reviews (d) a fair, lower price
- 35.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) spreading rumours (d) better quality
- 36.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) friendlier service (d) posting fake reviews
- 37.Which of these is not a unique selling point? (a) same as every stall (b) personalised with names (c) ready in five minutes (d) a new flavour each week
- 38.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 39.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 40.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
Answer key
- a fair way to compete
- free name tags
- a cleaner stall
- lying about a rival
- we are open
- delivered to your door
- True
- a clear USP
- a new flavour
- personalised with names
- an unfair way
- a fair way to compete
- True
- posting fake reviews
- a fair way to compete
- we have a table
- a rival seller
- False
- copying a rival’s logo
- a unique selling point
- ready in five minutes
- they get better choices
- False
- ready in five minutes
- True
- made from waste paper
- better quality
- copying a rival’s logo
- an unfair way
- same as every stall
- a new flavour each week
- grabbing their spot
- we sell things
- a fair, lower price
- better quality
- posting fake reviews
- same as every stall
- not a USP
- not a USP
- not a USP
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