Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) spreading rumours (d) a fair, lower price
- 2.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) copying a rival’s logo (d) spreading rumours
- 3.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 4.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 5.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) we have a table (d) it is a product
- 6.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) a customer (d) your teammate
- 7.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 8.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) free name tags (d) it has a price
- 9.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 10.Which of these is not a unique selling point? (a) made from waste paper (b) we are open (c) free name tags (d) personalised with names
- 11.🔍 Which is the odd one out? (a) it is a product (b) personalised with names (c) a sugar-free recipe (d) free name tags
- 12.Which of these is a clear unique selling point? (a) a new flavour each week (b) same as every stall (c) we sell things (d) it is a product
- 13.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 14.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 15.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) copying a rival’s logo (d) grabbing their spot
- 18.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) delivered to your door (d) we sell things
- 19.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) delivered to your door (d) same as every stall
- 20.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 21.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 22.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) a cleaner stall (d) friendlier service
- 23.Which of these is a fair way to compete? (a) a new flavour (b) spreading rumours (c) lying about a rival (d) breaking their sign
- 24.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 25.Which of these is not a unique selling point? (a) we have a table (b) made from waste paper (c) personalised with names (d) free name tags
- 26.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 27.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 28.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 29.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 30.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it has a price (d) a sugar-free recipe
- 31.🔍 Which is the odd one out? (a) ready in five minutes (b) free name tags (c) same as every stall (d) made from waste paper
- 32.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 33.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 34.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 36.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) a cleaner stall (d) posting fake reviews
- 37.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 38.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) it is a product (d) a sugar-free recipe
- 39.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 40.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
Answer key
- a fair, lower price
- friendlier service
- a clear USP
- a fair way to compete
- delivered to your door
- a rival seller
- an unfair way
- it has a price
- True
- we are open
- it is a product
- a new flavour each week
- a fair way to compete
- True
- they get better choices
- not a USP
- better quality
- delivered to your door
- same as every stall
- False
- an unfair way
- breaking their sign
- a new flavour
- True
- we have a table
- a clear USP
- a fair way to compete
- True
- True
- a sugar-free recipe
- same as every stall
- not a USP
- not a USP
- ask what buyers miss
- a clear USP
- a cleaner stall
- True
- it is a product
- False
- False
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