Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 2.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 3.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) personalised with names (d) it has a price
- 4.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 5.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 6.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 7.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 8.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) free name tags (d) we have a table
- 9.Which of these is a clear unique selling point? (a) a new flavour each week (b) it is a product (c) same as every stall (d) we have a table
- 10.Which of these is an unfair way to compete? (a) better quality (b) spreading rumours (c) a fair, lower price (d) a new flavour
- 11.Which of these is not a unique selling point? (a) made from waste paper (b) personalised with names (c) same as every stall (d) ready in five minutes
- 12.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 13.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 15.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) breaking their sign (d) a new flavour
- 16.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) delivered to your door (d) we have a table
- 17.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) breaking their sign (d) faster service
- 18.🔍 Which is the odd one out? (a) posting fake reviews (b) spreading rumours (c) lying about a rival (d) better quality
- 19.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 20.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 21.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) a new flavour (d) better quality
- 22.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 24.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) a new flavour (d) a cleaner stall
- 25.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 26.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) same as every stall (d) we have a table
- 27.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 28.Which of these is a clear unique selling point? (a) delivered to your door (b) same as every stall (c) we are open (d) we sell things
- 29.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) spreading rumours (d) friendlier service
- 30.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 31.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) lying about a rival (d) faster service
- 32.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 33.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) made from waste paper (d) it is a product
- 34.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 35.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 36.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) posting fake reviews (d) better quality
- 37.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 38.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) copying a rival’s logo (d) grabbing their spot
- 39.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) a fair, lower price (d) a cleaner stall
- 40.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
Answer key
- True
- a fair way to compete
- personalised with names
- False
- they get better choices
- True
- ask what buyers miss
- we have a table
- a new flavour each week
- spreading rumours
- same as every stall
- a rival seller
- False
- not a USP
- breaking their sign
- we have a table
- faster service
- better quality
- an unfair way
- an unfair way
- copying a rival’s logo
- a clear USP
- not a USP
- spreading rumours
- a fair way to compete
- a sugar-free recipe
- a clear USP
- delivered to your door
- friendlier service
- False
- lying about a rival
- an unfair way
- made from waste paper
- True
- a clear USP
- better quality
- a unique selling point
- a new flavour
- lying about a rival
- True
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