Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 2.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 3.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 4.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) same as every stall (b) a sugar-free recipe (c) free name tags (d) delivered to your door
- 6.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 7.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 8.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 9.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) spreading rumours (d) a fair, lower price
- 10.🔍 Which is the odd one out? (a) friendlier service (b) posting fake reviews (c) better quality (d) a cleaner stall
- 11.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) lying about a rival (d) spreading rumours
- 12.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) copying a rival’s logo (d) posting fake reviews
- 13.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 14.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 15.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 16.Which of these is a clear unique selling point? (a) it has a price (b) personalised with names (c) same as every stall (d) we have a table
- 17.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) a new flavour
- 18.Which of these is not a unique selling point? (a) a new flavour each week (b) made from waste paper (c) same as every stall (d) ready in five minutes
- 19.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 20.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 21.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) copying a rival’s logo (d) friendlier service
- 22.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) made from waste paper (d) a new flavour each week
- 23.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 24.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 25.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) lying about a rival (d) spreading rumours
- 26.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) same as every stall (d) a new flavour each week
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 28.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) breaking their sign (d) copying a rival’s logo
- 29.Which of these is not a unique selling point? (a) free name tags (b) we sell things (c) a sugar-free recipe (d) ready in five minutes
- 30.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 31.Which of these is not a unique selling point? (a) personalised with names (b) we have a table (c) free name tags (d) a sugar-free recipe
- 32.Which of these is a clear unique selling point? (a) made from waste paper (b) we have a table (c) it is a product (d) same as every stall
- 33.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) better quality (d) posting fake reviews
- 34.🔍 Which is the odd one out? (a) faster service (b) better quality (c) friendlier service (d) spreading rumours
- 35.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 36.🔍 Which is the odd one out? (a) made from waste paper (b) we are open (c) personalised with names (d) delivered to your door
- 37.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) grabbing their spot (d) a new flavour
- 38.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 39.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 40.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) faster service
Answer key
- True
- a clear USP
- a rival seller
- an unfair way
- same as every stall
- True
- False
- False
- a fair, lower price
- posting fake reviews
- a fair, lower price
- friendlier service
- ask what buyers miss
- a clear USP
- a clear USP
- personalised with names
- lying about a rival
- same as every stall
- False
- False
- copying a rival’s logo
- it is a product
- False
- not a USP
- faster service
- a new flavour each week
- a clear USP
- a new flavour
- we sell things
- an unfair way
- we have a table
- made from waste paper
- better quality
- spreading rumours
- not a USP
- we are open
- grabbing their spot
- a fair way to compete
- a fair way to compete
- faster service
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