Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) lying about a rival (d) posting fake reviews
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 3.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 4.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a sugar-free recipe (d) it has a price
- 5.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 6.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) same as every stall (d) a sugar-free recipe
- 7.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 8.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 9.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) posting fake reviews (d) spreading rumours
- 10.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) breaking their sign (d) a cleaner stall
- 11.🔍 Which is the odd one out? (a) grabbing their spot (b) a cleaner stall (c) better quality (d) a new flavour
- 12.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) free name tags (d) it is a product
- 13.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 14.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) it has a price (d) we have a table
- 15.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 16.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 17.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 18.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) it has a price (d) it is a product
- 19.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) personalised with names
- 20.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 21.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) we sell things (d) we have a table
- 22.Which of these is a clear unique selling point? (a) a new flavour each week (b) same as every stall (c) it is a product (d) we are open
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) spreading rumours (d) faster service
- 24.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 25.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 26.Which of these is a fair way to compete? (a) posting fake reviews (b) a cleaner stall (c) breaking their sign (d) grabbing their spot
- 27.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 28.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) copying a rival’s logo (d) a cleaner stall
- 29.Which of these is not a unique selling point? (a) it has a price (b) free name tags (c) personalised with names (d) a sugar-free recipe
- 30.🔍 Which is the odd one out? (a) same as every stall (b) personalised with names (c) we are open (d) we sell things
- 31.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) posting fake reviews (d) a new flavour
- 32.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) better quality (d) spreading rumours
- 34.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) lying about a rival (d) breaking their sign
- 35.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 36.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) a new flavour (d) posting fake reviews
- 37.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 38.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) we have a table (d) ready in five minutes
- 39.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) spreading rumours (d) a cleaner stall
- 40.Which of these is not a unique selling point? (a) we are open (b) ready in five minutes (c) made from waste paper (d) delivered to your door
Answer key
- faster service
- a unique selling point
- a clear USP
- it has a price
- a fair way to compete
- a sugar-free recipe
- not a USP
- True
- better quality
- breaking their sign
- grabbing their spot
- free name tags
- they get better choices
- delivered to your door
- not a USP
- True
- a clear USP
- a sugar-free recipe
- personalised with names
- False
- free name tags
- a new flavour each week
- faster service
- a clear USP
- False
- a cleaner stall
- False
- copying a rival’s logo
- it has a price
- personalised with names
- posting fake reviews
- False
- spreading rumours
- better quality
- a clear USP
- a new flavour
- ask what buyers miss
- we have a table
- spreading rumours
- we are open
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