Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) breaking their sign (d) copying a rival’s logo
- 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 3.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 4.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) a fair, lower price (d) copying a rival’s logo
- 5.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 6.Which of these is not a unique selling point? (a) it is a product (b) free name tags (c) made from waste paper (d) a new flavour each week
- 7.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 8.Which of these is not a unique selling point? (a) same as every stall (b) free name tags (c) made from waste paper (d) delivered to your door
- 9.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 10.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 11.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 12.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) a new flavour each week (d) we have a table
- 13.Which of these is a fair way to compete? (a) copying a rival’s logo (b) friendlier service (c) lying about a rival (d) posting fake reviews
- 14.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 16.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 17.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 18.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) posting fake reviews (d) faster service
- 19.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) faster service (d) breaking their sign
- 20.Which of these is not a unique selling point? (a) free name tags (b) we sell things (c) delivered to your door (d) personalised with names
- 21.Which of these is a fair way to compete? (a) better quality (b) copying a rival’s logo (c) breaking their sign (d) spreading rumours
- 22.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) faster service (b) grabbing their spot (c) breaking their sign (d) lying about a rival
- 24.🔍 Which is the odd one out? (a) it is a product (b) delivered to your door (c) we sell things (d) we have a table
- 25.🔍 Which is the odd one out? (a) a sugar-free recipe (b) it has a price (c) we sell things (d) it is a product
- 26.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) made from waste paper (b) ready in five minutes (c) delivered to your door (d) it has a price
- 29.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we sell things (d) personalised with names
- 30.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) we sell things (d) made from waste paper
- 32.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 33.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 34.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 35.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) a new flavour (d) grabbing their spot
- 36.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) we sell things (d) made from waste paper
- 37.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 38.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 39.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) posting fake reviews (d) grabbing their spot
- 40.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
Answer key
- a cleaner stall
- a clear USP
- True
- a fair, lower price
- a fair way to compete
- it is a product
- a clear USP
- same as every stall
- they get better choices
- True
- a rival seller
- a new flavour each week
- friendlier service
- True
- a unique selling point
- True
- False
- posting fake reviews
- breaking their sign
- we sell things
- better quality
- False
- faster service
- delivered to your door
- a sugar-free recipe
- False
- a clear USP
- it has a price
- personalised with names
- not a USP
- we sell things
- ask what buyers miss
- a fair way to compete
- an unfair way
- grabbing their spot
- made from waste paper
- a fair way to compete
- not a USP
- better quality
- a fair way to compete
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