Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) posting fake reviews (d) lying about a rival
- 2.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 3.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 4.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 5.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 6.🔍 Which is the odd one out? (a) it is a product (b) personalised with names (c) we sell things (d) we have a table
- 7.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 8.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 9.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) a new flavour each week (d) it is a product
- 11.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 12.Which of these is a clear unique selling point? (a) free name tags (b) it has a price (c) we are open (d) we have a table
- 13.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 14.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 15.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 16.Which of these is a fair way to compete? (a) breaking their sign (b) a cleaner stall (c) lying about a rival (d) posting fake reviews
- 17.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) a sugar-free recipe (d) delivered to your door
- 18.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) better quality (d) breaking their sign
- 19.🔍 Which is the odd one out? (a) faster service (b) posting fake reviews (c) a cleaner stall (d) a new flavour
- 20.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) spreading rumours (d) a new flavour
- 21.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 22.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) a new flavour (d) a cleaner stall
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) better quality (d) lying about a rival
- 24.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) a cleaner stall (d) grabbing their spot
- 25.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 26.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 27.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 28.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) ready in five minutes (d) free name tags
- 29.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 30.🔍 Which is the odd one out? (a) made from waste paper (b) we sell things (c) it is a product (d) same as every stall
- 31.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 32.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 33.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) it is a product (d) a new flavour each week
- 34.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) copying a rival’s logo (d) better quality
- 35.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 36.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) a fair, lower price (d) grabbing their spot
- 37.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) a cleaner stall (d) better quality
- 38.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 39.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) copying a rival’s logo (d) a new flavour
Answer key
- better quality
- an unfair way
- a fair way to compete
- not a USP
- True
- personalised with names
- they get better choices
- a rival seller
- False
- a new flavour each week
- an unfair way
- free name tags
- an unfair way
- False
- not a USP
- a cleaner stall
- we sell things
- breaking their sign
- posting fake reviews
- spreading rumours
- a clear USP
- breaking their sign
- better quality
- grabbing their spot
- a unique selling point
- ask what buyers miss
- True
- we are open
- a clear USP
- made from waste paper
- False
- False
- it is a product
- copying a rival’s logo
- True
- a fair, lower price
- lying about a rival
- a fair way to compete
- True
- a new flavour
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