Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) a cleaner stall (d) breaking their sign
- 2.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) a new flavour each week (d) we sell things
- 3.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) breaking their sign
- 4.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 5.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 6.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) we have a table (d) a sugar-free recipe
- 7.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 8.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 9.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 10.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) spreading rumours (d) better quality
- 11.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) a sugar-free recipe (d) same as every stall
- 12.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) we have a table (b) a sugar-free recipe (c) it is a product (d) we sell things
- 14.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) faster service (d) grabbing their spot
- 15.🔍 Which is the odd one out? (a) delivered to your door (b) we are open (c) a new flavour each week (d) ready in five minutes
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 18.Which of these is a clear unique selling point? (a) same as every stall (b) we have a table (c) it has a price (d) free name tags
- 19.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 20.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) better quality
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) faster service
- 22.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 23.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to complain (c) to copy their sign (d) to close them down
- 24.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) lying about a rival (d) a new flavour
- 25.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 26.🔍 Which is the odd one out? (a) we have a table (b) free name tags (c) personalised with names (d) ready in five minutes
- 27.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 28.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) a new flavour each week (d) same as every stall
- 29.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) lying about a rival (d) a cleaner stall
- 30.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 31.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) better quality (d) posting fake reviews
- 32.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a louder voice (d) a rude sign
- 33.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 34.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) a new flavour each week (d) we sell things
- 35.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 36.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 37.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) personalised with names (d) same as every stall
- 38.Which of these is not a unique selling point? (a) we are open (b) made from waste paper (c) a sugar-free recipe (d) delivered to your door
- 39.Which of these is a clear unique selling point? (a) ready in five minutes (b) we are open (c) it is a product (d) we sell things
- 40.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
Answer key
- a cleaner stall
- we sell things
- breaking their sign
- a clear USP
- a clear USP
- a sugar-free recipe
- False
- False
- ask what buyers miss
- better quality
- same as every stall
- a clear USP
- a sugar-free recipe
- grabbing their spot
- we are open
- not a USP
- a clear USP
- free name tags
- a clear USP
- better quality
- faster service
- a fair way to compete
- to set a fair price
- lying about a rival
- a fair way to compete
- we have a table
- not a USP
- a new flavour each week
- a cleaner stall
- a fair way to compete
- posting fake reviews
- a unique selling point
- False
- we sell things
- a fair way to compete
- a clear USP
- personalised with names
- we are open
- ready in five minutes
- not a USP
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