Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 2.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 3.🔍 Which is the odd one out? (a) it has a price (b) personalised with names (c) we have a table (d) we sell things
- 4.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 5.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) spreading rumours (d) copying a rival’s logo
- 6.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 7.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 8.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) a new flavour (d) grabbing their spot
- 9.🔍 Which is the odd one out? (a) a new flavour (b) lying about a rival (c) better quality (d) faster service
- 10.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 11.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 12.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) we have a table (d) a sugar-free recipe
- 13.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) posting fake reviews (d) a fair, lower price
- 14.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a new flavour (d) better quality
- 15.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 16.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 17.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 18.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 19.Which of these is not a unique selling point? (a) free name tags (b) we are open (c) made from waste paper (d) ready in five minutes
- 20.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) personalised with names (d) it is a product
- 21.🔍 Which is the odd one out? (a) breaking their sign (b) posting fake reviews (c) lying about a rival (d) faster service
- 22.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) it is a product (d) free name tags
- 23.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 24.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 25.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) a new flavour (d) posting fake reviews
- 26.🔍 Which is the odd one out? (a) posting fake reviews (b) a new flavour (c) breaking their sign (d) lying about a rival
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 28.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 29.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) posting fake reviews (d) a fair, lower price
- 31.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) better quality
- 32.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) a new flavour each week (d) we sell things
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) breaking their sign (d) spreading rumours
- 34.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) breaking their sign (d) a fair, lower price
- 35.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 36.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) ready in five minutes (d) it is a product
- 37.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) lying about a rival (d) a cleaner stall
- 38.Which of these is a fair way to compete? (a) copying a rival’s logo (b) faster service (c) grabbing their spot (d) spreading rumours
- 39.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 40.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
Answer key
- not a USP
- False
- personalised with names
- False
- better quality
- False
- True
- a new flavour
- lying about a rival
- an unfair way
- True
- we have a table
- posting fake reviews
- copying a rival’s logo
- a clear USP
- False
- a rival seller
- not a USP
- we are open
- personalised with names
- faster service
- free name tags
- a fair way to compete
- a clear USP
- posting fake reviews
- a new flavour
- a clear USP
- False
- not a USP
- a fair, lower price
- better quality
- we sell things
- a cleaner stall
- a fair, lower price
- an unfair way
- it is a product
- lying about a rival
- faster service
- a fair way to compete
- not a USP
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