Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 2.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) your teammate (d) a customer
- 3.Which of these is a fair way to compete? (a) grabbing their spot (b) a new flavour (c) spreading rumours (d) breaking their sign
- 4.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) posting fake reviews (d) faster service
- 5.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) made from waste paper (d) we have a table
- 6.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) a fair, lower price (d) better quality
- 7.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 8.🔍 Which is the odd one out? (a) a new flavour (b) grabbing their spot (c) friendlier service (d) faster service
- 9.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) better quality (d) grabbing their spot
- 10.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) delivered to your door (d) we sell things
- 11.Which of these is a fair way to compete? (a) grabbing their spot (b) a fair, lower price (c) spreading rumours (d) posting fake reviews
- 12.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) copying a rival’s logo (d) better quality
- 13.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 14.🔍 Which is the odd one out? (a) a fair, lower price (b) grabbing their spot (c) lying about a rival (d) copying a rival’s logo
- 15.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 16.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) we are open (d) a new flavour each week
- 17.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) faster service (d) a fair, lower price
- 18.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 19.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) we sell things (d) a new flavour each week
- 20.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) friendlier service (d) spreading rumours
- 21.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 22.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 24.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 25.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 26.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 28.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) it has a price (d) personalised with names
- 29.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) a cleaner stall (d) better quality
- 30.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) it has a price (d) a new flavour each week
- 31.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 32.Which of these is a clear unique selling point? (a) personalised with names (b) same as every stall (c) we sell things (d) it has a price
- 33.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) free name tags (d) same as every stall
- 34.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to copy their sign (c) to close them down (d) to set a fair price
- 35.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) we are open (d) delivered to your door
- 36.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 37.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) it is a product (d) we sell things
- 38.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) friendlier service (d) spreading rumours
- 39.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) a cleaner stall (d) posting fake reviews
- 40.🔍 Which is the odd one out? (a) we are open (b) we sell things (c) a sugar-free recipe (d) it is a product
Answer key
- False
- a rival seller
- a new flavour
- posting fake reviews
- made from waste paper
- copying a rival’s logo
- not a USP
- grabbing their spot
- better quality
- we sell things
- a fair, lower price
- copying a rival’s logo
- not a USP
- a fair, lower price
- an unfair way
- we are open
- lying about a rival
- a sugar-free recipe
- a new flavour each week
- friendlier service
- an unfair way
- a clear USP
- a clear USP
- True
- not a USP
- False
- a clear USP
- it has a price
- posting fake reviews
- a new flavour each week
- a unique selling point
- personalised with names
- same as every stall
- to set a fair price
- delivered to your door
- a fair way to compete
- delivered to your door
- spreading rumours
- a cleaner stall
- a sugar-free recipe
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