Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 2.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) better quality (d) lying about a rival
- 3.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we sell things (d) free name tags
- 4.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) lying about a rival (d) faster service
- 5.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) lying about a rival (d) a fair, lower price
- 6.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 7.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 8.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) made from waste paper (d) we sell things
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 10.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) we are open (d) ready in five minutes
- 11.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 12.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 13.🏪 What is a competitor? (a) a rival seller (b) a customer (c) a supplier (d) your teammate
- 14.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) better quality (d) grabbing their spot
- 15.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) made from waste paper (d) a sugar-free recipe
- 17.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) delivered to your door (d) we have a table
- 18.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 19.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) copy the rival exactly (d) skip it
- 20.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 21.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 22.Which of these is not a unique selling point? (a) personalised with names (b) it has a price (c) a new flavour each week (d) a sugar-free recipe
- 23.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) delivered to your door (d) personalised with names
- 24.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 25.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 26.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 27.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 28.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 29.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 30.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 31.Which of these is a clear unique selling point? (a) it is a product (b) a new flavour each week (c) same as every stall (d) we sell things
- 32.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 33.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) free name tags (d) same as every stall
- 34.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) we are open (d) free name tags
- 35.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 36.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 37.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) delivered to your door (d) we sell things
- 38.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 39.🔍 Which is the odd one out? (a) it has a price (b) a sugar-free recipe (c) delivered to your door (d) ready in five minutes
- 40.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
Answer key
- a unique selling point
- better quality
- free name tags
- faster service
- lying about a rival
- False
- friendlier service
- made from waste paper
- a clear USP
- ready in five minutes
- not a USP
- not a USP
- a rival seller
- grabbing their spot
- True
- same as every stall
- we have a table
- a clear USP
- ask what buyers miss
- an unfair way
- not a USP
- it has a price
- it is a product
- a fair way to compete
- not a USP
- they get better choices
- True
- False
- False
- False
- a new flavour each week
- an unfair way
- same as every stall
- free name tags
- True
- False
- delivered to your door
- an unfair way
- it has a price
- False
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