Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 2.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 3.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 4.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) we are open (d) free name tags
- 5.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) ready in five minutes (d) it has a price
- 6.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) it is a product (b) delivered to your door (c) a new flavour each week (d) a sugar-free recipe
- 8.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) posting fake reviews (d) faster service
- 9.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 10.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 11.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) a sugar-free recipe (d) it is a product
- 12.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 13.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 14.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 15.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 16.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) it is a product (d) a new flavour each week
- 18.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 19.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 20.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 21.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) we sell things (d) same as every stall
- 22.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) a new flavour (d) a cleaner stall
- 24.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 25.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) copying a rival’s logo (d) breaking their sign
- 26.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to close them down (c) to complain (d) to set a fair price
- 27.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 28.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) faster service (d) better quality
- 29.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 30.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) grabbing their spot (d) copying a rival’s logo
- 31.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 32.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) lying about a rival (d) breaking their sign
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) grabbing their spot (c) faster service (d) better quality
- 34.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) spreading rumours (d) a cleaner stall
- 35.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 36.Which of these is not a unique selling point? (a) it has a price (b) a sugar-free recipe (c) made from waste paper (d) free name tags
- 37.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 38.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) a sugar-free recipe (d) we sell things
- 39.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a new flavour (c) spreading rumours (d) breaking their sign
- 40.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
Answer key
- a clear USP
- not a USP
- not a USP
- free name tags
- ready in five minutes
- a fair way to compete
- it is a product
- faster service
- a clear USP
- a clear USP
- a sugar-free recipe
- an unfair way
- a fair way to compete
- ask what buyers miss
- a clear USP
- False
- a new flavour each week
- True
- not a USP
- a clear USP
- made from waste paper
- False
- lying about a rival
- False
- friendlier service
- to set a fair price
- a unique selling point
- grabbing their spot
- not a USP
- a fair, lower price
- a rival seller
- a cleaner stall
- grabbing their spot
- a cleaner stall
- an unfair way
- it has a price
- an unfair way
- we sell things
- a new flavour
- not a USP
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