Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we sell things (d) free name tags
- 2.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 3.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 4.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 5.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) it is a product (d) free name tags
- 6.Which of these is a fair way to compete? (a) grabbing their spot (b) faster service (c) breaking their sign (d) spreading rumours
- 7.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) free name tags (d) same as every stall
- 8.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 9.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) free name tags (d) we sell things
- 10.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 11.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) better quality (d) a fair, lower price
- 12.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) a cleaner stall (d) a new flavour
- 13.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 14.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) friendlier service (d) posting fake reviews
- 15.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 16.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) delivered to your door (d) we are open
- 17.🔍 Which is the odd one out? (a) spreading rumours (b) friendlier service (c) lying about a rival (d) copying a rival’s logo
- 18.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) shops get rude (d) it is not good
- 19.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) spreading rumours (d) a new flavour
- 21.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 22.Which of these is a fair way to compete? (a) a fair, lower price (b) copying a rival’s logo (c) grabbing their spot (d) posting fake reviews
- 23.🔍 Which is the odd one out? (a) a new flavour each week (b) same as every stall (c) ready in five minutes (d) delivered to your door
- 24.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 25.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 26.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 27.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) it has a price (d) personalised with names
- 28.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) a new flavour (d) posting fake reviews
- 29.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 30.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) breaking their sign (d) better quality
- 31.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) spreading rumours (d) a fair, lower price
- 32.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) posting fake reviews (d) faster service
- 33.Which of these is not a unique selling point? (a) it is a product (b) delivered to your door (c) a sugar-free recipe (d) free name tags
- 34.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) posting fake reviews (d) lying about a rival
- 36.Which of these is an unfair way to compete? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) a new flavour
- 37.Which of these is not a unique selling point? (a) we have a table (b) a sugar-free recipe (c) free name tags (d) ready in five minutes
- 38.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 39.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 40.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we are open (d) a new flavour each week
Answer key
- free name tags
- a fair way to compete
- not a USP
- False
- it is a product
- faster service
- same as every stall
- False
- we sell things
- a rival seller
- copying a rival’s logo
- grabbing their spot
- a clear USP
- friendlier service
- True
- delivered to your door
- friendlier service
- they get better choices
- False
- spreading rumours
- False
- a fair, lower price
- same as every stall
- not a USP
- a clear USP
- a unique selling point
- it has a price
- a new flavour
- not a USP
- breaking their sign
- spreading rumours
- faster service
- it is a product
- True
- better quality
- lying about a rival
- we have a table
- False
- a fair way to compete
- a new flavour each week
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