Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 2.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 3.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) a cleaner stall (d) posting fake reviews
- 4.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) a sugar-free recipe (d) we sell things
- 5.🔍 Which is the odd one out? (a) grabbing their spot (b) breaking their sign (c) posting fake reviews (d) better quality
- 6.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) made from waste paper (d) we are open
- 7.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) it has a price (d) made from waste paper
- 8.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) they get better choices (d) shops get rude
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 10.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 11.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) a cleaner stall (d) copying a rival’s logo
- 12.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) we are open (d) it has a price
- 13.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) lying about a rival (d) faster service
- 14.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 15.Which of these is an unfair way to compete? (a) grabbing their spot (b) a new flavour (c) faster service (d) a cleaner stall
- 16.🔍 Which is the odd one out? (a) free name tags (b) we sell things (c) we have a table (d) we are open
- 17.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 18.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 19.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we sell things (c) made from waste paper (d) a new flavour each week
- 20.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 21.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 22.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) breaking their sign (d) grabbing their spot
- 23.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) a new flavour each week (d) we are open
- 24.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) personalised with names (d) it is a product
- 25.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) lying about a rival (d) friendlier service
- 26.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) personalised with names (d) we have a table
- 27.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 28.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 29.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) a new flavour (d) copying a rival’s logo
- 30.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
- 31.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 32.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 33.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) your teammate (d) a customer
- 34.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 35.🔍 Which is the odd one out? (a) better quality (b) friendlier service (c) a fair, lower price (d) posting fake reviews
- 36.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 37.Which of these is not a unique selling point? (a) same as every stall (b) delivered to your door (c) personalised with names (d) a sugar-free recipe
- 38.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) a cleaner stall (d) faster service
- 39.🔍 Which is the odd one out? (a) ready in five minutes (b) same as every stall (c) a new flavour each week (d) delivered to your door
- 40.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
Answer key
- a clear USP
- True
- posting fake reviews
- we sell things
- better quality
- we are open
- it has a price
- they get better choices
- a unique selling point
- a fair way to compete
- copying a rival’s logo
- a new flavour each week
- lying about a rival
- False
- grabbing their spot
- free name tags
- True
- a fair way to compete
- we sell things
- a fair way to compete
- ask what buyers miss
- a cleaner stall
- a new flavour each week
- personalised with names
- friendlier service
- personalised with names
- True
- a clear USP
- a new flavour
- friendlier service
- not a USP
- False
- a rival seller
- not a USP
- posting fake reviews
- a clear USP
- same as every stall
- breaking their sign
- same as every stall
- an unfair way
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