Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) a fair, lower price (b) grabbing their spot (c) breaking their sign (d) spreading rumours
- 2.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) made from waste paper (d) we sell things
- 3.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 4.Which of these is an unfair way to compete? (a) breaking their sign (b) a cleaner stall (c) a new flavour (d) better quality
- 5.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) ready in five minutes (d) we have a table
- 6.Which of these is a clear unique selling point? (a) same as every stall (b) free name tags (c) we are open (d) it is a product
- 7.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 8.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 9.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 10.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) faster service (d) a new flavour
- 11.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 12.🔍 Which is the odd one out? (a) we sell things (b) made from waste paper (c) a sugar-free recipe (d) free name tags
- 13.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) same as every stall (d) a new flavour each week
- 14.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 15.Which of these is an unfair way to compete? (a) lying about a rival (b) friendlier service (c) faster service (d) a fair, lower price
- 16.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 17.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 18.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 19.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) pick a random word (d) ask what buyers miss
- 20.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 21.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 22.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 23.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 24.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) a cleaner stall (d) copying a rival’s logo
- 25.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) personalised with names (d) made from waste paper
- 26.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 27.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 28.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 29.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 30.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) delivered to your door (d) it is a product
- 31.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 32.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 33.Which of these is an unfair way to compete? (a) spreading rumours (b) a new flavour (c) a cleaner stall (d) a fair, lower price
- 34.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) faster service (d) breaking their sign
- 35.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a new flavour (c) grabbing their spot (d) spreading rumours
- 36.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) spreading rumours (d) friendlier service
- 37.Which of these is a fair way to compete? (a) better quality (b) grabbing their spot (c) copying a rival’s logo (d) breaking their sign
- 38.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) same as every stall (d) a sugar-free recipe
- 39.Which of these is not a unique selling point? (a) ready in five minutes (b) we are open (c) delivered to your door (d) personalised with names
- 40.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) a sugar-free recipe (d) it has a price
Answer key
- a fair, lower price
- made from waste paper
- False
- breaking their sign
- we have a table
- free name tags
- False
- a clear USP
- a rival seller
- copying a rival’s logo
- False
- we sell things
- a new flavour each week
- a clear USP
- lying about a rival
- True
- a clear USP
- not a USP
- ask what buyers miss
- a clear USP
- a fair way to compete
- a clear USP
- an unfair way
- copying a rival’s logo
- we have a table
- an unfair way
- not a USP
- True
- True
- it is a product
- a fair way to compete
- False
- spreading rumours
- faster service
- a new flavour
- friendlier service
- better quality
- same as every stall
- we are open
- it has a price
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