Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) same as every stall (d) free name tags
- 2.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it has a price (d) a sugar-free recipe
- 3.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) a cleaner stall (d) spreading rumours
- 5.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 6.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) better quality (d) a fair, lower price
- 7.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 8.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 9.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) we sell things (b) personalised with names (c) it is a product (d) it has a price
- 11.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) breaking their sign (b) faster service (c) grabbing their spot (d) lying about a rival
- 14.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 15.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 16.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 17.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 18.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) a new flavour (d) grabbing their spot
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 20.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) a sugar-free recipe (d) made from waste paper
- 21.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we are open (d) made from waste paper
- 22.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 23.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 24.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 25.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 26.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) posting fake reviews (d) friendlier service
- 27.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 28.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 29.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) grabbing their spot (d) a fair, lower price
- 30.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) ready in five minutes (d) personalised with names
- 31.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) free name tags (d) a new flavour each week
- 32.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 33.Which of these is not a unique selling point? (a) ready in five minutes (b) we sell things (c) personalised with names (d) made from waste paper
- 34.Which of these is a fair way to compete? (a) lying about a rival (b) a fair, lower price (c) spreading rumours (d) copying a rival’s logo
- 35.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 37.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 38.Which of these is a clear unique selling point? (a) it has a price (b) ready in five minutes (c) same as every stall (d) we sell things
- 39.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) same as every stall (d) a sugar-free recipe
- 40.🔍 Which is the odd one out? (a) we are open (b) a new flavour each week (c) we sell things (d) same as every stall
Answer key
- free name tags
- a sugar-free recipe
- True
- a cleaner stall
- a unique selling point
- lying about a rival
- False
- True
- False
- personalised with names
- an unfair way
- a clear USP
- faster service
- a fair way to compete
- a fair way to compete
- True
- a clear USP
- a new flavour
- a fair way to compete
- we sell things
- made from waste paper
- a fair way to compete
- False
- an unfair way
- True
- posting fake reviews
- a fair way to compete
- False
- grabbing their spot
- we have a table
- it is a product
- an unfair way
- we sell things
- a fair, lower price
- not a USP
- not a USP
- not a USP
- ready in five minutes
- same as every stall
- a new flavour each week
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