Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) lying about a rival (b) a cleaner stall (c) posting fake reviews (d) grabbing their spot
- 2.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 3.🔍 Which is the odd one out? (a) it is a product (b) a sugar-free recipe (c) delivered to your door (d) a new flavour each week
- 4.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) ready in five minutes (d) it is a product
- 5.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 6.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 7.🔍 Which is the odd one out? (a) grabbing their spot (b) a cleaner stall (c) copying a rival’s logo (d) lying about a rival
- 8.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) a new flavour (c) lying about a rival (d) spreading rumours
- 10.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 11.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) free name tags (d) we are open
- 12.Which of these is a fair way to compete? (a) breaking their sign (b) better quality (c) spreading rumours (d) posting fake reviews
- 13.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 15.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) free name tags (d) made from waste paper
- 16.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) it has a price (d) it is a product
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) a new flavour each week (d) we have a table
- 18.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 19.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 20.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 21.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 22.Which of these is not a unique selling point? (a) we sell things (b) personalised with names (c) ready in five minutes (d) free name tags
- 23.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) personalised with names (d) same as every stall
- 24.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) a new flavour each week (d) we have a table
- 25.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 26.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 27.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 28.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) faster service (d) spreading rumours
- 29.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) a sugar-free recipe (d) it has a price
- 30.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 31.🛍️ Why is competition good for customers? (a) prices always rise (b) they get better choices (c) shops get rude (d) it is not good
- 32.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 34.Which of these is a clear unique selling point? (a) ready in five minutes (b) same as every stall (c) we sell things (d) it is a product
- 35.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 36.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 37.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) friendlier service (d) lying about a rival
- 38.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) grabbing their spot (c) faster service (d) a cleaner stall
- 40.Which of these is a fair way to compete? (a) faster service (b) grabbing their spot (c) lying about a rival (d) posting fake reviews
Answer key
- a cleaner stall
- False
- it is a product
- it is a product
- a rival seller
- False
- a cleaner stall
- not a USP
- a new flavour
- True
- we are open
- better quality
- False
- friendlier service
- we sell things
- free name tags
- we have a table
- a clear USP
- an unfair way
- False
- False
- we sell things
- same as every stall
- a new flavour each week
- a fair way to compete
- a clear USP
- a fair way to compete
- spreading rumours
- a sugar-free recipe
- an unfair way
- they get better choices
- an unfair way
- a clear USP
- ready in five minutes
- True
- a clear USP
- friendlier service
- not a USP
- grabbing their spot
- faster service
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