Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to set a fair price (d) to copy their sign
- 2.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) friendlier service (d) breaking their sign
- 3.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 4.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 6.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 7.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) spreading rumours (d) a fair, lower price
- 8.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 9.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 10.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 11.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) friendlier service (d) posting fake reviews
- 12.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) copying a rival’s logo (d) lying about a rival
- 13.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 14.Which of these is not a unique selling point? (a) we sell things (b) ready in five minutes (c) made from waste paper (d) a new flavour each week
- 15.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) grabbing their spot (d) posting fake reviews
- 16.Which of these is a fair way to compete? (a) breaking their sign (b) a cleaner stall (c) posting fake reviews (d) grabbing their spot
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 18.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) spreading rumours (d) a new flavour
- 19.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) it is a product (d) delivered to your door
- 20.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) faster service (d) grabbing their spot
- 21.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a clear unique selling point? (a) personalised with names (b) we sell things (c) it has a price (d) it is a product
- 23.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) grabbing their spot (d) faster service
- 24.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 25.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 26.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) it has a price (d) a new flavour each week
- 27.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 28.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) copying a rival’s logo (d) friendlier service
- 29.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 30.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) we are open (d) free name tags
- 31.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 32.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 33.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) lying about a rival (d) better quality
- 36.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) posting fake reviews (d) lying about a rival
- 37.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) a new flavour each week (d) same as every stall
- 38.Which of these is an unfair way to compete? (a) a cleaner stall (b) a new flavour (c) faster service (d) lying about a rival
- 39.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) copying a rival’s logo (d) friendlier service
- 40.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
Answer key
- to set a fair price
- breaking their sign
- not a USP
- False
- ask what buyers miss
- a clear USP
- spreading rumours
- a clear USP
- a clear USP
- True
- posting fake reviews
- a cleaner stall
- a clear USP
- we sell things
- better quality
- a cleaner stall
- not a USP
- a new flavour
- it is a product
- faster service
- a fair way to compete
- personalised with names
- grabbing their spot
- an unfair way
- False
- a new flavour each week
- True
- copying a rival’s logo
- a clear USP
- we are open
- True
- False
- True
- an unfair way
- lying about a rival
- a fair, lower price
- a new flavour each week
- lying about a rival
- copying a rival’s logo
- an unfair way
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