Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a supplier (d) a customer
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a unique selling point (d) a louder voice
- 3.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 4.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) it is a product (d) delivered to your door
- 5.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) copying a rival’s logo (d) a fair, lower price
- 6.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) it has a price (d) a sugar-free recipe
- 7.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) a cleaner stall (d) grabbing their spot
- 9.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) a cleaner stall (d) faster service
- 10.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) breaking their sign (d) spreading rumours
- 11.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 12.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 13.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) we are open (d) a sugar-free recipe
- 14.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a new flavour (d) copying a rival’s logo
- 15.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 16.🔍 Which is the odd one out? (a) same as every stall (b) it has a price (c) personalised with names (d) we have a table
- 17.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) personalised with names (d) same as every stall
- 18.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) lying about a rival (d) a cleaner stall
- 19.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 20.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) made from waste paper (d) we are open
- 21.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) free name tags (d) we sell things
- 22.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 23.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) spreading rumours
- 24.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 25.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) lying about a rival (d) grabbing their spot
- 27.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 28.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) friendlier service (d) breaking their sign
- 29.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a new flavour (d) breaking their sign
- 30.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a new flavour (d) spreading rumours
- 31.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) delivered to your door (d) same as every stall
- 32.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) grabbing their spot (d) faster service
- 33.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) pick a random word (d) copy the rival exactly
- 34.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 35.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) a new flavour each week (d) same as every stall
- 36.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 37.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) grabbing their spot (d) friendlier service
- 38.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 39.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) free name tags (d) we are open
- 40.🔍 Which is the odd one out? (a) delivered to your door (b) a new flavour each week (c) a sugar-free recipe (d) we are open
Answer key
- a rival seller
- a unique selling point
- True
- delivered to your door
- a fair, lower price
- it has a price
- not a USP
- grabbing their spot
- grabbing their spot
- better quality
- a clear USP
- a clear USP
- we are open
- copying a rival’s logo
- an unfair way
- personalised with names
- personalised with names
- lying about a rival
- they get better choices
- made from waste paper
- we sell things
- an unfair way
- spreading rumours
- a clear USP
- False
- a cleaner stall
- a clear USP
- friendlier service
- a new flavour
- spreading rumours
- delivered to your door
- faster service
- ask what buyers miss
- a fair way to compete
- a new flavour each week
- False
- friendlier service
- an unfair way
- free name tags
- we are open
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