Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 2.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 3.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 4.Which of these is not a unique selling point? (a) it has a price (b) a new flavour each week (c) personalised with names (d) delivered to your door
- 5.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) better quality (d) a fair, lower price
- 6.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 7.🔍 Which is the odd one out? (a) it is a product (b) same as every stall (c) personalised with names (d) we are open
- 8.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) better quality (d) spreading rumours
- 9.Which of these is not a unique selling point? (a) a sugar-free recipe (b) same as every stall (c) ready in five minutes (d) delivered to your door
- 10.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a higher price only (d) a louder voice
- 11.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) spreading rumours (d) better quality
- 12.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) faster service (d) lying about a rival
- 13.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) grabbing their spot (d) spreading rumours
- 14.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) a cleaner stall (d) breaking their sign
- 15.🔍 Which is the odd one out? (a) it is a product (b) we are open (c) a new flavour each week (d) we sell things
- 16.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) free name tags (d) made from waste paper
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 18.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) prices always rise (d) it is not good
- 19.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) copying a rival’s logo (d) friendlier service
- 20.🔍 Which is the odd one out? (a) delivered to your door (b) we are open (c) made from waste paper (d) free name tags
- 21.Which of these is not a unique selling point? (a) delivered to your door (b) we are open (c) a new flavour each week (d) made from waste paper
- 22.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 23.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) same as every stall (d) free name tags
- 24.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) a new flavour each week (d) ready in five minutes
- 25.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) ready in five minutes (d) it is a product
- 26.Which of these is a fair way to compete? (a) posting fake reviews (b) a new flavour (c) copying a rival’s logo (d) grabbing their spot
- 27.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 28.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) a cleaner stall (d) posting fake reviews
- 29.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) grabbing their spot (d) better quality
- 30.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a customer (d) a supplier
- 31.Which of these is a clear unique selling point? (a) made from waste paper (b) we sell things (c) it is a product (d) same as every stall
- 32.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 33.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 34.Which of these is not a unique selling point? (a) ready in five minutes (b) we sell things (c) made from waste paper (d) delivered to your door
- 35.Which of these is a clear unique selling point? (a) ready in five minutes (b) we sell things (c) same as every stall (d) we are open
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 37.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 38.Which of these is not a unique selling point? (a) a new flavour each week (b) we have a table (c) personalised with names (d) made from waste paper
- 39.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 40.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) we have a table (d) personalised with names
Answer key
- a clear USP
- True
- an unfair way
- it has a price
- posting fake reviews
- True
- personalised with names
- spreading rumours
- same as every stall
- a unique selling point
- better quality
- lying about a rival
- better quality
- a cleaner stall
- a new flavour each week
- we sell things
- not a USP
- they get better choices
- copying a rival’s logo
- we are open
- we are open
- True
- free name tags
- it is a product
- ready in five minutes
- a new flavour
- True
- a cleaner stall
- grabbing their spot
- a rival seller
- made from waste paper
- a fair way to compete
- a fair way to compete
- we sell things
- ready in five minutes
- a clear USP
- False
- we have a table
- not a USP
- we have a table
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