Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 2.Which of these is a fair way to compete? (a) lying about a rival (b) spreading rumours (c) copying a rival’s logo (d) friendlier service
- 3.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 4.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 5.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 6.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 7.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 8.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 9.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to set a fair price (d) to copy their sign
- 10.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 11.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) a new flavour (d) lying about a rival
- 12.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it has a price (d) a sugar-free recipe
- 13.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) we sell things (d) we are open
- 14.🔍 Which is the odd one out? (a) grabbing their spot (b) a cleaner stall (c) spreading rumours (d) posting fake reviews
- 15.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 16.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) breaking their sign (d) better quality
- 17.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 19.Which of these is a fair way to compete? (a) spreading rumours (b) a cleaner stall (c) breaking their sign (d) copying a rival’s logo
- 20.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) better quality (d) spreading rumours
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) faster service (d) spreading rumours
- 22.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) a fair, lower price (d) posting fake reviews
- 23.Which of these is an unfair way to compete? (a) posting fake reviews (b) a cleaner stall (c) friendlier service (d) better quality
- 24.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 25.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 26.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 27.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) we are open (d) personalised with names
- 28.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 29.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 30.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) we are open (d) same as every stall
- 31.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) better quality (d) breaking their sign
- 33.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) we sell things (d) made from waste paper
- 34.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 35.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 36.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 37.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) a sugar-free recipe (d) we have a table
- 38.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) breaking their sign (d) a new flavour
- 39.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) faster service (d) better quality
Answer key
- a clear USP
- friendlier service
- a clear USP
- False
- a fair way to compete
- a unique selling point
- they get better choices
- ask what buyers miss
- to set a fair price
- True
- lying about a rival
- a sugar-free recipe
- free name tags
- a cleaner stall
- an unfair way
- breaking their sign
- a fair way to compete
- a fair way to compete
- a cleaner stall
- spreading rumours
- faster service
- posting fake reviews
- posting fake reviews
- False
- a clear USP
- a fair way to compete
- personalised with names
- a fair way to compete
- an unfair way
- personalised with names
- False
- breaking their sign
- we sell things
- False
- a clear USP
- True
- we have a table
- a new flavour
- False
- copying a rival’s logo
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