Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 2.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 3.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 4.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 5.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) better quality (d) copying a rival’s logo
- 6.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) a fair, lower price (d) grabbing their spot
- 8.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) ready in five minutes (d) a sugar-free recipe
- 9.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 10.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 11.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 12.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 13.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 14.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) free name tags (d) we sell things
- 15.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 16.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 17.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 18.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 19.Which of these is not a unique selling point? (a) delivered to your door (b) ready in five minutes (c) same as every stall (d) free name tags
- 20.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 21.Which of these is not a unique selling point? (a) we have a table (b) personalised with names (c) free name tags (d) a sugar-free recipe
- 22.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) a cleaner stall (d) faster service
- 23.🔍 Which is the odd one out? (a) same as every stall (b) delivered to your door (c) personalised with names (d) free name tags
- 24.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 25.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) it is a product (d) delivered to your door
- 26.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 27.🔍 Which is the odd one out? (a) breaking their sign (b) friendlier service (c) lying about a rival (d) posting fake reviews
- 28.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) a sugar-free recipe (d) we have a table
- 29.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) a new flavour each week (d) it has a price
- 30.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) it has a price (d) made from waste paper
- 31.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a rude sign (d) a louder voice
- 32.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) spreading rumours
- 34.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) a sugar-free recipe (d) we are open
- 35.Which of these is a clear unique selling point? (a) personalised with names (b) we have a table (c) it is a product (d) we are open
- 36.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a fair, lower price (d) posting fake reviews
- 37.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) a cleaner stall (b) spreading rumours (c) posting fake reviews (d) copying a rival’s logo
- 39.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 40.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) made from waste paper (d) we sell things
Answer key
- False
- not a USP
- an unfair way
- True
- copying a rival’s logo
- an unfair way
- a fair, lower price
- we sell things
- False
- False
- a clear USP
- they get better choices
- False
- free name tags
- False
- a fair way to compete
- a fair way to compete
- True
- same as every stall
- not a USP
- we have a table
- breaking their sign
- same as every stall
- a rival seller
- it is a product
- False
- friendlier service
- a sugar-free recipe
- a new flavour each week
- it has a price
- a unique selling point
- not a USP
- spreading rumours
- we are open
- personalised with names
- posting fake reviews
- False
- a cleaner stall
- True
- made from waste paper
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