Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 2.🔍 Which is the odd one out? (a) same as every stall (b) personalised with names (c) we are open (d) it has a price
- 3.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) ready in five minutes (d) personalised with names
- 4.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) copying a rival’s logo (d) a cleaner stall
- 5.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) breaking their sign (d) a fair, lower price
- 6.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a sugar-free recipe (d) ready in five minutes
- 7.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) a new flavour (d) spreading rumours
- 8.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) lying about a rival (d) better quality
- 9.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 10.Which of these is a clear unique selling point? (a) it has a price (b) delivered to your door (c) we have a table (d) it is a product
- 11.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 12.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 13.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 14.Which of these is not a unique selling point? (a) delivered to your door (b) it is a product (c) a new flavour each week (d) made from waste paper
- 15.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) we have a table (d) we sell things
- 16.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 17.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) personalised with names
- 18.🔍 Which is the odd one out? (a) a cleaner stall (b) breaking their sign (c) lying about a rival (d) copying a rival’s logo
- 19.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) friendlier service
- 20.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 21.🔍 Which is the odd one out? (a) a new flavour each week (b) personalised with names (c) it has a price (d) a sugar-free recipe
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) we have a table (d) free name tags
- 23.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) we sell things (d) made from waste paper
- 24.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) grabbing their spot (d) friendlier service
- 25.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) copying a rival’s logo (d) friendlier service
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 27.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 29.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 30.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 31.Which of these is a clear unique selling point? (a) we are open (b) ready in five minutes (c) it is a product (d) it has a price
- 32.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 33.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 34.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) delivered to your door (d) it has a price
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 36.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) a sugar-free recipe (b) made from waste paper (c) same as every stall (d) a new flavour each week
- 39.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 40.Which of these is an unfair way to compete? (a) friendlier service (b) spreading rumours (c) better quality (d) a new flavour
Answer key
- False
- personalised with names
- it is a product
- copying a rival’s logo
- a fair, lower price
- we sell things
- a new flavour
- lying about a rival
- ask what buyers miss
- delivered to your door
- a clear USP
- a fair way to compete
- False
- it is a product
- free name tags
- an unfair way
- personalised with names
- a cleaner stall
- friendlier service
- a unique selling point
- it has a price
- we have a table
- made from waste paper
- friendlier service
- copying a rival’s logo
- an unfair way
- an unfair way
- a clear USP
- a rival seller
- a clear USP
- ready in five minutes
- True
- True
- delivered to your door
- a clear USP
- a fair way to compete
- a fair way to compete
- same as every stall
- False
- spreading rumours
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