Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 2.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 3.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 4.🔍 Which is the odd one out? (a) we are open (b) made from waste paper (c) a new flavour each week (d) free name tags
- 5.Which of these is an unfair way to compete? (a) lying about a rival (b) faster service (c) friendlier service (d) a new flavour
- 6.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) faster service
- 7.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) ready in five minutes (d) it is a product
- 8.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 9.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 10.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 11.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 12.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) we sell things (d) a new flavour each week
- 13.🔍 Which is the odd one out? (a) better quality (b) copying a rival’s logo (c) breaking their sign (d) posting fake reviews
- 14.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) posting fake reviews (d) a cleaner stall
- 15.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 16.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) friendlier service (d) breaking their sign
- 17.Which of these is a fair way to compete? (a) a fair, lower price (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 18.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 19.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 20.🔍 Which is the odd one out? (a) personalised with names (b) it is a product (c) it has a price (d) we sell things
- 21.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) a sugar-free recipe (d) it has a price
- 22.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 23.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) posting fake reviews (d) a cleaner stall
- 24.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 25.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 26.🏪 What is a competitor? (a) a rival seller (b) a customer (c) a supplier (d) your teammate
- 27.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) copying a rival’s logo (d) better quality
- 28.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) copying a rival’s logo (d) a new flavour
- 29.🔍 Which is the odd one out? (a) ready in five minutes (b) it has a price (c) we have a table (d) we are open
- 30.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to close them down (c) to set a fair price (d) to copy their sign
- 31.🔍 Which is the odd one out? (a) spreading rumours (b) faster service (c) a fair, lower price (d) friendlier service
- 32.Which of these is a clear unique selling point? (a) same as every stall (b) free name tags (c) we sell things (d) it has a price
- 33.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) copying a rival’s logo (d) breaking their sign
- 34.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 35.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 36.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) friendlier service (d) a fair, lower price
- 37.Which of these is not a unique selling point? (a) a new flavour each week (b) we are open (c) free name tags (d) personalised with names
- 38.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 39.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a louder voice (d) a rude sign
- 40.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
Answer key
- True
- False
- they get better choices
- we are open
- lying about a rival
- faster service
- it is a product
- False
- an unfair way
- an unfair way
- not a USP
- we sell things
- better quality
- posting fake reviews
- False
- breaking their sign
- a fair, lower price
- a clear USP
- False
- personalised with names
- it has a price
- a fair way to compete
- posting fake reviews
- False
- a clear USP
- a rival seller
- better quality
- copying a rival’s logo
- ready in five minutes
- to set a fair price
- spreading rumours
- free name tags
- a cleaner stall
- a clear USP
- a fair way to compete
- grabbing their spot
- we are open
- not a USP
- a unique selling point
- ask what buyers miss
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