Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 2.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 3.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 4.🔍 Which is the odd one out? (a) it is a product (b) we sell things (c) a sugar-free recipe (d) we have a table
- 5.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 6.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) better quality (d) posting fake reviews
- 7.Which of these is a fair way to compete? (a) grabbing their spot (b) friendlier service (c) breaking their sign (d) posting fake reviews
- 8.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 9.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 10.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) prices always rise (d) shops get rude
- 11.Which of these is a fair way to compete? (a) a new flavour (b) posting fake reviews (c) copying a rival’s logo (d) grabbing their spot
- 12.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 13.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) it is a product (d) delivered to your door
- 15.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) it has a price (d) ready in five minutes
- 16.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 17.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) ready in five minutes (d) same as every stall
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 19.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 20.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) better quality (d) posting fake reviews
- 22.Which of these is a clear unique selling point? (a) a new flavour each week (b) we have a table (c) same as every stall (d) it is a product
- 23.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) delivered to your door (d) we sell things
- 24.Which of these is an unfair way to compete? (a) a new flavour (b) a cleaner stall (c) a fair, lower price (d) grabbing their spot
- 25.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) it is a product (d) same as every stall
- 26.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 27.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) copying a rival’s logo (d) a new flavour
- 28.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 29.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) we are open (d) we have a table
- 30.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 31.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) we have a table (d) we sell things
- 33.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a customer (d) a supplier
- 34.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) free name tags (d) we are open
- 35.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 36.Which of these is an unfair way to compete? (a) breaking their sign (b) faster service (c) friendlier service (d) a cleaner stall
- 37.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) personalised with names (d) same as every stall
- 38.Which of these is a clear unique selling point? (a) we are open (b) free name tags (c) it has a price (d) same as every stall
- 39.Which of these is not a unique selling point? (a) made from waste paper (b) a new flavour each week (c) we sell things (d) delivered to your door
- 40.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) ready in five minutes (d) free name tags
Answer key
- a clear USP
- a fair way to compete
- not a USP
- a sugar-free recipe
- a clear USP
- posting fake reviews
- friendlier service
- True
- False
- they get better choices
- a new flavour
- an unfair way
- not a USP
- it is a product
- ready in five minutes
- a fair way to compete
- same as every stall
- a fair way to compete
- an unfair way
- True
- better quality
- a new flavour each week
- we sell things
- grabbing their spot
- ready in five minutes
- a unique selling point
- copying a rival’s logo
- False
- made from waste paper
- an unfair way
- True
- free name tags
- a rival seller
- we are open
- an unfair way
- breaking their sign
- personalised with names
- free name tags
- we sell things
- we have a table
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