Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 2.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 3.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 4.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 5.Which of these is an unfair way to compete? (a) spreading rumours (b) a new flavour (c) friendlier service (d) better quality
- 6.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 7.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) same as every stall (d) ready in five minutes
- 8.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 9.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) a new flavour (d) copying a rival’s logo
- 10.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 11.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) better quality (d) grabbing their spot
- 12.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 13.Which of these is not a unique selling point? (a) made from waste paper (b) same as every stall (c) a sugar-free recipe (d) personalised with names
- 14.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) faster service (d) a cleaner stall
- 15.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) ask what buyers miss (d) skip it
- 16.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 17.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) we have a table (c) it is a product (d) it has a price
- 18.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 19.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) your teammate (d) a customer
- 20.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 21.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 22.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) copying a rival’s logo (b) breaking their sign (c) faster service (d) lying about a rival
- 24.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 25.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 26.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 27.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 28.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 29.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) better quality (d) posting fake reviews
- 30.🔍 Which is the odd one out? (a) posting fake reviews (b) a new flavour (c) friendlier service (d) a fair, lower price
- 31.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 32.Which of these is a fair way to compete? (a) lying about a rival (b) a new flavour (c) breaking their sign (d) spreading rumours
- 33.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 34.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 35.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a new flavour each week (d) ready in five minutes
- 36.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) it is a product (d) made from waste paper
- 37.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 38.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 39.🔍 Which is the odd one out? (a) we have a table (b) personalised with names (c) it is a product (d) same as every stall
- 40.Which of these is an unfair way to compete? (a) faster service (b) posting fake reviews (c) a new flavour (d) a fair, lower price
Answer key
- they get better choices
- False
- not a USP
- not a USP
- spreading rumours
- a clear USP
- ready in five minutes
- a clear USP
- copying a rival’s logo
- a unique selling point
- better quality
- a clear USP
- same as every stall
- spreading rumours
- ask what buyers miss
- True
- a sugar-free recipe
- False
- a rival seller
- a fair way to compete
- False
- False
- faster service
- a clear USP
- True
- a fair way to compete
- an unfair way
- a fair way to compete
- better quality
- posting fake reviews
- an unfair way
- a new flavour
- False
- True
- we sell things
- it is a product
- a fair way to compete
- not a USP
- personalised with names
- posting fake reviews
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