Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) free name tags (d) we are open
- 2.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 3.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 4.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 5.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 6.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) made from waste paper (d) we have a table
- 7.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) ask what buyers miss (d) skip it
- 8.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 9.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) faster service (d) spreading rumours
- 10.Which of these is an unfair way to compete? (a) spreading rumours (b) a fair, lower price (c) friendlier service (d) better quality
- 11.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 12.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 13.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) faster service (d) grabbing their spot
- 14.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) same as every stall (d) it is a product
- 15.🔍 Which is the odd one out? (a) it is a product (b) made from waste paper (c) a sugar-free recipe (d) delivered to your door
- 16.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 17.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) posting fake reviews (d) lying about a rival
- 18.🔍 Which is the odd one out? (a) a new flavour (b) posting fake reviews (c) faster service (d) a cleaner stall
- 19.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) a sugar-free recipe (d) we have a table
- 20.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 21.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 22.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 23.Which of these is a fair way to compete? (a) lying about a rival (b) friendlier service (c) posting fake reviews (d) spreading rumours
- 24.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) faster service (d) a new flavour
- 25.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) ready in five minutes (d) it has a price
- 26.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 27.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) a new flavour each week (b) we have a table (c) a sugar-free recipe (d) ready in five minutes
- 29.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) we have a table (d) made from waste paper
- 30.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) lying about a rival (d) grabbing their spot
- 31.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) it is a product (d) a new flavour each week
- 32.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 33.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) it has a price (d) personalised with names
- 34.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 35.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 36.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a new flavour (c) better quality (d) a cleaner stall
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 38.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 39.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 40.Which of these is a clear unique selling point? (a) delivered to your door (b) it is a product (c) we are open (d) we sell things
Answer key
- we are open
- False
- an unfair way
- False
- a fair way to compete
- made from waste paper
- ask what buyers miss
- not a USP
- faster service
- spreading rumours
- False
- False
- grabbing their spot
- a new flavour each week
- it is a product
- an unfair way
- better quality
- posting fake reviews
- a sugar-free recipe
- not a USP
- a clear USP
- a fair way to compete
- friendlier service
- breaking their sign
- ready in five minutes
- False
- not a USP
- we have a table
- we have a table
- a new flavour
- a new flavour each week
- a clear USP
- personalised with names
- False
- a clear USP
- copying a rival’s logo
- a fair way to compete
- a fair way to compete
- True
- delivered to your door
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