Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) delivered to your door (d) it has a price
- 2.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 3.Which of these is a fair way to compete? (a) lying about a rival (b) a new flavour (c) posting fake reviews (d) copying a rival’s logo
- 4.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) copying a rival’s logo (d) a cleaner stall
- 5.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) skip it (d) pick a random word
- 6.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) it is a product (d) delivered to your door
- 8.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) spreading rumours (d) better quality
- 9.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 10.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 11.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) a new flavour each week (d) it has a price
- 12.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 13.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a louder voice (d) a rude sign
- 14.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 15.Which of these is a fair way to compete? (a) grabbing their spot (b) a cleaner stall (c) posting fake reviews (d) spreading rumours
- 16.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 17.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) free name tags (d) we are open
- 18.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 19.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) prices always rise (d) they get better choices
- 20.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) a cleaner stall (d) better quality
- 21.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) delivered to your door
- 22.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 23.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 24.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) friendlier service (d) copying a rival’s logo
- 25.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 26.Which of these is an unfair way to compete? (a) posting fake reviews (b) faster service (c) a cleaner stall (d) better quality
- 27.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 28.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 29.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) a fair, lower price (d) lying about a rival
- 30.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we have a table (c) made from waste paper (d) personalised with names
- 31.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) made from waste paper (d) we have a table
- 32.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 33.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 34.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 35.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 36.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 37.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) we are open (d) free name tags
- 38.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) free name tags (d) we are open
- 39.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 40.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
Answer key
- it has a price
- a fair way to compete
- a new flavour
- copying a rival’s logo
- ask what buyers miss
- a fair way to compete
- delivered to your door
- better quality
- True
- a rival seller
- it has a price
- a fair way to compete
- a unique selling point
- a fair way to compete
- a cleaner stall
- a fair way to compete
- we are open
- False
- they get better choices
- grabbing their spot
- delivered to your door
- True
- True
- friendlier service
- not a USP
- posting fake reviews
- a clear USP
- False
- lying about a rival
- we have a table
- made from waste paper
- True
- not a USP
- not a USP
- False
- False
- we are open
- free name tags
- a clear USP
- an unfair way
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