Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 2.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 3.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 4.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) we sell things (d) personalised with names
- 5.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) delivered to your door (d) it has a price
- 6.🔍 Which is the odd one out? (a) personalised with names (b) ready in five minutes (c) a new flavour each week (d) it has a price
- 7.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 8.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 9.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) a new flavour each week (d) it is a product
- 10.🔍 Which is the odd one out? (a) breaking their sign (b) better quality (c) friendlier service (d) a cleaner stall
- 11.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 12.Which of these is a fair way to compete? (a) friendlier service (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 13.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 14.Which of these is not a unique selling point? (a) ready in five minutes (b) we sell things (c) a new flavour each week (d) free name tags
- 15.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 16.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 17.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) a cleaner stall (d) lying about a rival
- 18.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we have a table (d) made from waste paper
- 19.🔍 Which is the odd one out? (a) a cleaner stall (b) grabbing their spot (c) better quality (d) a new flavour
- 20.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 21.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) it is a product (c) free name tags (d) a sugar-free recipe
- 23.Which of these is an unfair way to compete? (a) lying about a rival (b) a cleaner stall (c) a new flavour (d) friendlier service
- 24.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 25.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 26.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 27.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 28.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) it has a price (d) we sell things
- 29.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) a new flavour
- 30.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) spreading rumours (d) a cleaner stall
- 31.Which of these is an unfair way to compete? (a) faster service (b) posting fake reviews (c) a new flavour (d) better quality
- 32.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 33.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) made from waste paper (d) we are open
- 34.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) a new flavour (d) breaking their sign
- 35.🔍 Which is the odd one out? (a) ready in five minutes (b) we have a table (c) a new flavour each week (d) free name tags
- 36.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) pick a random word (d) ask what buyers miss
- 37.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 38.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) prices always rise (d) it is not good
- 39.Which of these is a fair way to compete? (a) lying about a rival (b) a new flavour (c) breaking their sign (d) grabbing their spot
- 40.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) grabbing their spot (d) a cleaner stall
Answer key
- a unique selling point
- a fair way to compete
- True
- personalised with names
- it has a price
- it has a price
- a clear USP
- not a USP
- a new flavour each week
- breaking their sign
- an unfair way
- friendlier service
- False
- we sell things
- False
- True
- a cleaner stall
- we have a table
- grabbing their spot
- a clear USP
- a clear USP
- it is a product
- lying about a rival
- not a USP
- a clear USP
- a fair way to compete
- False
- a sugar-free recipe
- a new flavour
- spreading rumours
- posting fake reviews
- a clear USP
- we are open
- breaking their sign
- we have a table
- ask what buyers miss
- not a USP
- they get better choices
- a new flavour
- a cleaner stall
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