Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) we have a table (b) a new flavour each week (c) made from waste paper (d) personalised with names
- 2.Which of these is a fair way to compete? (a) better quality (b) posting fake reviews (c) lying about a rival (d) spreading rumours
- 3.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) a new flavour
- 5.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 6.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 7.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) lying about a rival (d) grabbing their spot
- 8.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) faster service (d) better quality
- 9.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) posting fake reviews (d) a new flavour
- 10.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) a new flavour each week (d) we sell things
- 11.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) posting fake reviews (d) better quality
- 12.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 13.Which of these is a fair way to compete? (a) a fair, lower price (b) spreading rumours (c) posting fake reviews (d) copying a rival’s logo
- 14.Which of these is a clear unique selling point? (a) free name tags (b) it has a price (c) same as every stall (d) we sell things
- 15.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) breaking their sign (d) friendlier service
- 17.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 18.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) breaking their sign (d) friendlier service
- 19.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 20.🔍 Which is the odd one out? (a) made from waste paper (b) a new flavour each week (c) delivered to your door (d) we are open
- 21.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) made from waste paper (d) we sell things
- 22.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 23.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) friendlier service (d) copying a rival’s logo
- 24.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 25.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 26.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) posting fake reviews
- 27.🔍 Which is the odd one out? (a) made from waste paper (b) ready in five minutes (c) it is a product (d) a new flavour each week
- 28.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) breaking their sign (d) a cleaner stall
- 29.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 30.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 31.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) they get better choices (d) shops get rude
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 33.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) copying a rival’s logo (d) faster service
- 34.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 35.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 36.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 37.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 38.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) friendlier service (d) a fair, lower price
- 39.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 40.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
Answer key
- we have a table
- better quality
- False
- grabbing their spot
- an unfair way
- ask what buyers miss
- a cleaner stall
- spreading rumours
- a new flavour
- we sell things
- posting fake reviews
- a rival seller
- a fair, lower price
- free name tags
- True
- breaking their sign
- an unfair way
- friendlier service
- True
- we are open
- made from waste paper
- an unfair way
- friendlier service
- a clear USP
- a clear USP
- posting fake reviews
- it is a product
- breaking their sign
- True
- a unique selling point
- they get better choices
- True
- faster service
- a clear USP
- an unfair way
- a fair way to compete
- False
- copying a rival’s logo
- a clear USP
- a clear USP
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