Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) a new flavour (b) lying about a rival (c) friendlier service (d) better quality
- 2.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 3.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) a new flavour each week (d) same as every stall
- 4.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 5.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 6.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
- 7.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 8.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) made from waste paper (d) same as every stall
- 9.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 10.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) faster service (d) copying a rival’s logo
- 11.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 12.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) personalised with names (d) we have a table
- 13.Which of these is not a unique selling point? (a) ready in five minutes (b) personalised with names (c) free name tags (d) same as every stall
- 14.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) it is a product (d) personalised with names
- 16.🔍 Which is the odd one out? (a) better quality (b) breaking their sign (c) grabbing their spot (d) posting fake reviews
- 17.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 18.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 19.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 20.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 21.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) your teammate (d) a customer
- 22.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 23.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) a cleaner stall
- 24.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 25.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) a cleaner stall
- 26.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 27.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 28.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) posting fake reviews (d) lying about a rival
- 29.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) breaking their sign (d) a fair, lower price
- 30.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 31.Which of these is a clear unique selling point? (a) ready in five minutes (b) it is a product (c) we sell things (d) we are open
- 32.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) made from waste paper (d) it has a price
- 33.Which of these is a clear unique selling point? (a) we sell things (b) a sugar-free recipe (c) same as every stall (d) it is a product
- 34.Which of these is an unfair way to compete? (a) a new flavour (b) copying a rival’s logo (c) a cleaner stall (d) better quality
- 35.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) lying about a rival (d) better quality
- 36.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) a new flavour each week (d) we are open
- 37.🔍 Which is the odd one out? (a) it is a product (b) same as every stall (c) we have a table (d) ready in five minutes
- 38.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) a sugar-free recipe (d) we are open
- 39.🔍 Which is the odd one out? (a) posting fake reviews (b) a fair, lower price (c) copying a rival’s logo (d) spreading rumours
- 40.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) a cleaner stall (d) spreading rumours
Answer key
- lying about a rival
- False
- same as every stall
- a clear USP
- True
- friendlier service
- False
- made from waste paper
- a fair way to compete
- faster service
- an unfair way
- we have a table
- same as every stall
- an unfair way
- it is a product
- better quality
- an unfair way
- not a USP
- True
- True
- a rival seller
- True
- a cleaner stall
- ask what buyers miss
- a cleaner stall
- not a USP
- not a USP
- better quality
- a fair, lower price
- a fair way to compete
- ready in five minutes
- made from waste paper
- a sugar-free recipe
- copying a rival’s logo
- lying about a rival
- a new flavour each week
- ready in five minutes
- we are open
- a fair, lower price
- spreading rumours
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