Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) same as every stall (b) a new flavour each week (c) it has a price (d) we sell things
- 2.Which of these is not a unique selling point? (a) ready in five minutes (b) a new flavour each week (c) we are open (d) free name tags
- 3.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) we have a table (d) personalised with names
- 4.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) faster service (d) a new flavour
- 5.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 6.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 7.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 8.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) we are open (d) ready in five minutes
- 9.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) delivered to your door (d) it has a price
- 10.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) better quality (d) a new flavour
- 11.Which of these is an unfair way to compete? (a) lying about a rival (b) faster service (c) a fair, lower price (d) friendlier service
- 12.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 13.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) copying a rival’s logo (d) a new flavour
- 14.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 15.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 16.Which of these is not a unique selling point? (a) delivered to your door (b) we sell things (c) free name tags (d) made from waste paper
- 17.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 18.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 19.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 20.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) made from waste paper (d) free name tags
- 21.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) it is a product (d) personalised with names
- 22.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) spreading rumours
- 23.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 24.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 25.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) delivered to your door (d) same as every stall
- 26.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 27.Which of these is a clear unique selling point? (a) we have a table (b) delivered to your door (c) we sell things (d) same as every stall
- 28.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 29.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 30.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 32.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 33.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 34.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 35.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to set a fair price (d) to copy their sign
- 36.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 37.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 38.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) a new flavour each week (d) same as every stall
- 39.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) breaking their sign (d) better quality
- 40.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) posting fake reviews (d) breaking their sign
Answer key
- a new flavour each week
- we are open
- personalised with names
- grabbing their spot
- not a USP
- a rival seller
- not a USP
- ready in five minutes
- delivered to your door
- posting fake reviews
- lying about a rival
- an unfair way
- a new flavour
- False
- an unfair way
- we sell things
- not a USP
- False
- a clear USP
- we sell things
- personalised with names
- spreading rumours
- True
- a clear USP
- same as every stall
- a fair way to compete
- delivered to your door
- a unique selling point
- friendlier service
- a clear USP
- a clear USP
- an unfair way
- a clear USP
- False
- to set a fair price
- not a USP
- a fair way to compete
- a new flavour each week
- breaking their sign
- a fair, lower price
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