Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 2.Which of these is not a unique selling point? (a) we have a table (b) made from waste paper (c) delivered to your door (d) a sugar-free recipe
- 3.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) ask what buyers miss (d) skip it
- 4.🔍 Which is the odd one out? (a) a new flavour each week (b) personalised with names (c) it has a price (d) delivered to your door
- 5.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 6.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a rude sign (d) a unique selling point
- 7.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) we are open (d) we have a table
- 8.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 9.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) a new flavour each week (d) we are open
- 10.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 11.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) breaking their sign (d) faster service
- 12.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to set a fair price (c) to copy their sign (d) to close them down
- 13.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) better quality (d) lying about a rival
- 14.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 15.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 16.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 17.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 18.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) a new flavour each week (d) it has a price
- 19.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 20.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) it has a price (d) same as every stall
- 21.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 22.Which of these is a clear unique selling point? (a) we are open (b) free name tags (c) it is a product (d) same as every stall
- 23.🔍 Which is the odd one out? (a) a sugar-free recipe (b) same as every stall (c) personalised with names (d) free name tags
- 24.Which of these is not a unique selling point? (a) free name tags (b) a new flavour each week (c) ready in five minutes (d) we are open
- 25.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) made from waste paper (d) we sell things
- 26.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 27.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) we sell things (d) personalised with names
- 28.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 29.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) delivered to your door (d) it is a product
- 30.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) grabbing their spot (d) better quality
- 31.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) made from waste paper (d) it is a product
- 33.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 34.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 35.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 36.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 37.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) made from waste paper (d) we are open
- 38.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) a new flavour
- 39.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 40.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) same as every stall (d) delivered to your door
Answer key
- a rival seller
- we have a table
- ask what buyers miss
- it has a price
- a clear USP
- a unique selling point
- free name tags
- a fair way to compete
- a new flavour each week
- not a USP
- faster service
- to set a fair price
- better quality
- a fair way to compete
- not a USP
- True
- not a USP
- it has a price
- a fair way to compete
- a sugar-free recipe
- not a USP
- free name tags
- same as every stall
- we are open
- we sell things
- not a USP
- we sell things
- an unfair way
- delivered to your door
- grabbing their spot
- a clear USP
- made from waste paper
- False
- a fair way to compete
- lying about a rival
- False
- made from waste paper
- a new flavour
- a clear USP
- delivered to your door
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