Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 2.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 3.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 4.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 5.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) copying a rival’s logo (d) lying about a rival
- 7.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 8.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) lying about a rival
- 9.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) it has a price (d) personalised with names
- 10.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 11.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) pick a random word (d) ask what buyers miss
- 12.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) free name tags (d) we are open
- 13.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) a new flavour each week (d) free name tags
- 14.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) a sugar-free recipe (d) we are open
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) ready in five minutes (c) a new flavour each week (d) it has a price
- 16.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) copying a rival’s logo (d) grabbing their spot
- 18.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) a fair, lower price (d) faster service
- 19.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) friendlier service (d) copying a rival’s logo
- 20.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 21.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 22.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) we are open (d) a sugar-free recipe
- 23.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) friendlier service (d) better quality
- 24.🏪 What is a competitor? (a) a rival seller (b) your teammate (c) a supplier (d) a customer
- 25.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 26.Which of these is a fair way to compete? (a) grabbing their spot (b) a new flavour (c) breaking their sign (d) copying a rival’s logo
- 27.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 28.🔍 Which is the odd one out? (a) posting fake reviews (b) a new flavour (c) breaking their sign (d) lying about a rival
- 29.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 30.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 31.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 33.Which of these is a clear unique selling point? (a) it has a price (b) a new flavour each week (c) we have a table (d) we are open
- 34.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 35.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 36.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) personalised with names (d) we sell things
- 37.Which of these is a fair way to compete? (a) a fair, lower price (b) copying a rival’s logo (c) posting fake reviews (d) spreading rumours
- 38.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) a cleaner stall (d) grabbing their spot
- 39.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it is a product (d) delivered to your door
- 40.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
Answer key
- they get better choices
- a clear USP
- a clear USP
- a fair way to compete
- True
- better quality
- False
- lying about a rival
- personalised with names
- not a USP
- ask what buyers miss
- we are open
- we sell things
- a sugar-free recipe
- it has a price
- False
- a cleaner stall
- spreading rumours
- copying a rival’s logo
- True
- False
- a sugar-free recipe
- breaking their sign
- a rival seller
- True
- a new flavour
- an unfair way
- a new flavour
- False
- True
- a fair way to compete
- True
- a new flavour each week
- False
- a fair way to compete
- we sell things
- a fair, lower price
- a cleaner stall
- delivered to your door
- not a USP
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