Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 2.Which of these is a clear unique selling point? (a) ready in five minutes (b) it has a price (c) we sell things (d) same as every stall
- 3.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 4.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) we are open (d) it is a product
- 5.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) a sugar-free recipe (d) a new flavour each week
- 6.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 7.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 8.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 9.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 10.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) ready in five minutes (d) we have a table
- 11.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) it has a price (d) made from waste paper
- 12.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 13.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) copying a rival’s logo (d) breaking their sign
- 14.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 15.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 16.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) we are open (d) a new flavour each week
- 17.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 18.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 19.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 20.🔍 Which is the odd one out? (a) we sell things (b) delivered to your door (c) free name tags (d) personalised with names
- 21.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to set a fair price (c) to copy their sign (d) to close them down
- 22.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) we sell things (d) same as every stall
- 23.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 24.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 25.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) lying about a rival (d) a new flavour
- 26.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 27.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 28.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 29.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) posting fake reviews (d) grabbing their spot
- 30.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 31.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) free name tags (d) same as every stall
- 32.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) better quality (d) posting fake reviews
- 33.Which of these is not a unique selling point? (a) same as every stall (b) ready in five minutes (c) free name tags (d) a new flavour each week
- 34.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 35.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 36.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 37.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) we are open (d) free name tags
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) friendlier service (c) faster service (d) better quality
- 39.🔍 Which is the odd one out? (a) better quality (b) faster service (c) a cleaner stall (d) grabbing their spot
- 40.Which of these is not a unique selling point? (a) we have a table (b) made from waste paper (c) delivered to your door (d) free name tags
Answer key
- a unique selling point
- ready in five minutes
- ask what buyers miss
- a new flavour each week
- it is a product
- an unfair way
- an unfair way
- an unfair way
- not a USP
- we have a table
- made from waste paper
- they get better choices
- better quality
- False
- a fair way to compete
- we are open
- False
- True
- not a USP
- we sell things
- to set a fair price
- ready in five minutes
- False
- True
- lying about a rival
- a clear USP
- False
- a fair, lower price
- a cleaner stall
- True
- free name tags
- posting fake reviews
- same as every stall
- an unfair way
- a clear USP
- an unfair way
- we are open
- lying about a rival
- grabbing their spot
- we have a table
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