Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) a new flavour each week (b) we have a table (c) personalised with names (d) free name tags
- 2.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) it is a product (d) a sugar-free recipe
- 3.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 4.🏪 What is a competitor? (a) a supplier (b) a customer (c) your teammate (d) a rival seller
- 5.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) we sell things (d) free name tags
- 6.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) copying a rival’s logo (d) a cleaner stall
- 7.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) faster service (d) copying a rival’s logo
- 8.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) personalised with names (d) made from waste paper
- 9.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 10.Which of these is not a unique selling point? (a) delivered to your door (b) it has a price (c) ready in five minutes (d) free name tags
- 11.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 12.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) a new flavour each week (d) we have a table
- 13.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 14.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) we sell things (d) delivered to your door
- 15.Which of these is an unfair way to compete? (a) posting fake reviews (b) friendlier service (c) a new flavour (d) faster service
- 16.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) made from waste paper (d) we are open
- 17.🔍 Which is the odd one out? (a) lying about a rival (b) a new flavour (c) friendlier service (d) faster service
- 18.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 19.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 20.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 21.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) skip it (d) copy the rival exactly
- 22.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 23.🔍 Which is the odd one out? (a) delivered to your door (b) we sell things (c) a new flavour each week (d) made from waste paper
- 24.Which of these is not a unique selling point? (a) same as every stall (b) a new flavour each week (c) personalised with names (d) free name tags
- 25.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 26.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 27.Which of these is a clear unique selling point? (a) it has a price (b) made from waste paper (c) same as every stall (d) it is a product
- 28.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) copying a rival’s logo (d) spreading rumours
- 29.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 30.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) we sell things (d) we have a table
- 31.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) a new flavour each week (d) personalised with names
- 32.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 33.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 34.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 35.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 36.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 37.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) friendlier service (d) lying about a rival
- 38.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 39.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 40.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
Answer key
- we have a table
- a sugar-free recipe
- False
- a rival seller
- free name tags
- copying a rival’s logo
- copying a rival’s logo
- we are open
- a clear USP
- it has a price
- a unique selling point
- a new flavour each week
- a clear USP
- we sell things
- posting fake reviews
- we are open
- lying about a rival
- not a USP
- an unfair way
- False
- ask what buyers miss
- a fair way to compete
- we sell things
- same as every stall
- a fair way to compete
- an unfair way
- made from waste paper
- friendlier service
- a fair way to compete
- delivered to your door
- it is a product
- False
- not a USP
- a clear USP
- True
- a clear USP
- lying about a rival
- not a USP
- an unfair way
- not a USP
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