Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 2.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) it has a price (d) free name tags
- 3.Which of these is not a unique selling point? (a) we are open (b) a sugar-free recipe (c) ready in five minutes (d) a new flavour each week
- 4.🔍 Which is the odd one out? (a) a sugar-free recipe (b) same as every stall (c) delivered to your door (d) free name tags
- 5.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) breaking their sign (d) copying a rival’s logo
- 6.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 7.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 8.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) posting fake reviews (d) a new flavour
- 10.🔍 Which is the odd one out? (a) friendlier service (b) posting fake reviews (c) a cleaner stall (d) a fair, lower price
- 11.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) better quality (d) faster service
- 12.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) we sell things (d) same as every stall
- 13.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) it is a product (d) delivered to your door
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 15.Which of these is a fair way to compete? (a) spreading rumours (b) friendlier service (c) lying about a rival (d) grabbing their spot
- 16.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) same as every stall (d) delivered to your door
- 17.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 18.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 19.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) it is a product (d) delivered to your door
- 20.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to close them down (d) to set a fair price
- 21.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 22.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) lying about a rival (d) a fair, lower price
- 23.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 24.Which of these is not a unique selling point? (a) it is a product (b) made from waste paper (c) personalised with names (d) a sugar-free recipe
- 25.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we are open (d) ready in five minutes
- 26.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) spreading rumours (d) friendlier service
- 27.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) a fair, lower price (d) a new flavour
- 29.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) it has a price (d) made from waste paper
- 30.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 31.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 32.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) same as every stall (d) it has a price
- 34.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 35.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) made from waste paper (d) we sell things
- 36.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 37.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 38.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) breaking their sign (d) copying a rival’s logo
- 39.Which of these is an unfair way to compete? (a) friendlier service (b) lying about a rival (c) faster service (d) better quality
- 40.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) it has a price (d) a new flavour each week
Answer key
- a rival seller
- free name tags
- we are open
- same as every stall
- a cleaner stall
- True
- False
- True
- a new flavour
- posting fake reviews
- copying a rival’s logo
- ready in five minutes
- delivered to your door
- not a USP
- friendlier service
- same as every stall
- a clear USP
- ask what buyers miss
- it is a product
- to set a fair price
- a clear USP
- lying about a rival
- a fair way to compete
- it is a product
- ready in five minutes
- friendlier service
- a clear USP
- breaking their sign
- made from waste paper
- a clear USP
- a fair way to compete
- an unfair way
- a sugar-free recipe
- a fair way to compete
- made from waste paper
- not a USP
- False
- better quality
- lying about a rival
- it has a price
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