Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) skip it (d) copy the rival exactly
- 2.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 3.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) free name tags (d) we sell things
- 4.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 5.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) we are open (d) made from waste paper
- 6.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 7.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 8.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) friendlier service (d) spreading rumours
- 9.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) we have a table (d) made from waste paper
- 10.Which of these is not a unique selling point? (a) a new flavour each week (b) free name tags (c) delivered to your door (d) it is a product
- 11.Which of these is not a unique selling point? (a) we are open (b) delivered to your door (c) personalised with names (d) made from waste paper
- 12.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) a new flavour each week (d) delivered to your door
- 13.Which of these is a fair way to compete? (a) friendlier service (b) spreading rumours (c) lying about a rival (d) posting fake reviews
- 14.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 15.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) better quality (d) a fair, lower price
- 16.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 17.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) lying about a rival (d) a new flavour
- 19.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 20.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) grabbing their spot (d) a fair, lower price
- 21.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 22.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) friendlier service (d) lying about a rival
- 23.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 24.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 25.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) delivered to your door (b) made from waste paper (c) ready in five minutes (d) we have a table
- 27.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 28.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 29.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 30.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) a fair, lower price (d) posting fake reviews
- 31.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) we have a table (d) personalised with names
- 32.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 34.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 35.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 36.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we have a table (d) a new flavour each week
- 37.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) we sell things (d) delivered to your door
- 38.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 39.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 40.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
Answer key
- ask what buyers miss
- False
- free name tags
- a clear USP
- we are open
- False
- they get better choices
- friendlier service
- made from waste paper
- it is a product
- we are open
- it is a product
- friendlier service
- an unfair way
- breaking their sign
- True
- True
- lying about a rival
- not a USP
- a fair, lower price
- a fair way to compete
- lying about a rival
- a clear USP
- False
- False
- we have a table
- a fair way to compete
- True
- a rival seller
- posting fake reviews
- personalised with names
- not a USP
- a clear USP
- not a USP
- a fair way to compete
- a new flavour each week
- we sell things
- not a USP
- False
- False
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