Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 2.🏪 What is a competitor? (a) a customer (b) a rival seller (c) your teammate (d) a supplier
- 3.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 4.🔍 Which is the odd one out? (a) a new flavour each week (b) same as every stall (c) a sugar-free recipe (d) personalised with names
- 5.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 6.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) shops get rude (d) it is not good
- 7.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 8.🔍 Which is the odd one out? (a) grabbing their spot (b) faster service (c) posting fake reviews (d) spreading rumours
- 9.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 10.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 11.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) skip it (d) copy the rival exactly
- 12.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 13.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 14.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 15.🔍 Which is the odd one out? (a) grabbing their spot (b) a fair, lower price (c) spreading rumours (d) copying a rival’s logo
- 16.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) better quality (d) breaking their sign
- 17.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 18.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) faster service (d) lying about a rival
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 20.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 21.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to set a fair price (d) to copy their sign
- 22.🔍 Which is the odd one out? (a) we sell things (b) delivered to your door (c) it is a product (d) we are open
- 23.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) we sell things (d) delivered to your door
- 24.Which of these is an unfair way to compete? (a) spreading rumours (b) faster service (c) a new flavour (d) a fair, lower price
- 25.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 26.Which of these is not a unique selling point? (a) made from waste paper (b) we are open (c) a sugar-free recipe (d) a new flavour each week
- 27.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) friendlier service (d) lying about a rival
- 28.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 29.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) copying a rival’s logo (d) a new flavour
- 30.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 31.Which of these is not a unique selling point? (a) made from waste paper (b) it has a price (c) ready in five minutes (d) delivered to your door
- 32.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 33.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 34.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 35.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) friendlier service (d) breaking their sign
- 36.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 37.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 38.🔍 Which is the odd one out? (a) delivered to your door (b) we have a table (c) a new flavour each week (d) ready in five minutes
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 40.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) we sell things (d) ready in five minutes
Answer key
- False
- a rival seller
- a fair way to compete
- same as every stall
- True
- they get better choices
- not a USP
- faster service
- an unfair way
- False
- ask what buyers miss
- a clear USP
- False
- True
- a fair, lower price
- better quality
- True
- faster service
- a fair way to compete
- True
- to set a fair price
- delivered to your door
- delivered to your door
- spreading rumours
- a fair way to compete
- we are open
- friendlier service
- friendlier service
- copying a rival’s logo
- False
- it has a price
- not a USP
- not a USP
- a unique selling point
- breaking their sign
- a clear USP
- False
- we have a table
- not a USP
- ready in five minutes
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