Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 2.Which of these is not a unique selling point? (a) made from waste paper (b) we have a table (c) personalised with names (d) free name tags
- 3.Which of these is not a unique selling point? (a) we sell things (b) made from waste paper (c) free name tags (d) a sugar-free recipe
- 4.Which of these is a fair way to compete? (a) a cleaner stall (b) grabbing their spot (c) posting fake reviews (d) spreading rumours
- 5.🔍 Which is the odd one out? (a) we are open (b) personalised with names (c) a new flavour each week (d) a sugar-free recipe
- 6.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 7.Which of these is a clear unique selling point? (a) same as every stall (b) free name tags (c) it is a product (d) we sell things
- 8.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 9.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) same as every stall (d) personalised with names
- 10.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 11.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 12.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 13.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) we have a table (d) we are open
- 14.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we are open (c) a new flavour each week (d) delivered to your door
- 15.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) grabbing their spot (d) better quality
- 16.Which of these is not a unique selling point? (a) same as every stall (b) made from waste paper (c) a new flavour each week (d) personalised with names
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 18.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 19.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) a new flavour (d) posting fake reviews
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) breaking their sign (d) friendlier service
- 21.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a fair way to compete? (a) a new flavour (b) grabbing their spot (c) posting fake reviews (d) breaking their sign
- 23.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 24.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) made from waste paper (d) it is a product
- 25.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) we have a table (d) ready in five minutes
- 26.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) a fair, lower price (d) copying a rival’s logo
- 27.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 28.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 29.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) breaking their sign (d) a new flavour
- 30.🔍 Which is the odd one out? (a) faster service (b) better quality (c) spreading rumours (d) friendlier service
- 31.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 32.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) spreading rumours (d) faster service
- 33.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 34.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) it has a price (d) made from waste paper
- 35.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 36.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a supplier (d) a customer
- 37.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 38.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 39.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) it is a product (d) delivered to your door
- 40.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) grabbing their spot (d) a fair, lower price
Answer key
- ask what buyers miss
- we have a table
- we sell things
- a cleaner stall
- we are open
- True
- free name tags
- a unique selling point
- personalised with names
- True
- True
- a clear USP
- a new flavour each week
- we are open
- grabbing their spot
- same as every stall
- not a USP
- a fair way to compete
- posting fake reviews
- breaking their sign
- an unfair way
- a new flavour
- not a USP
- it is a product
- ready in five minutes
- copying a rival’s logo
- friendlier service
- True
- a new flavour
- spreading rumours
- a fair way to compete
- spreading rumours
- not a USP
- it has a price
- an unfair way
- a rival seller
- False
- True
- it is a product
- a fair, lower price
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